Layoff
Mar 2023Reported WARN notice in Michigan tied to the Caledonia production plant affected 68 workers.
SourceCustomizable beauty for hair, skin, and body care products.
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Function of Beauty is a private beauty and personal care company that creates customized, made-to-order haircare, skincare, and body care products using a quiz-driven personalization system and in-house manufacturing.
Primary product
Personalized, made-to-order haircare (custom shampoo and conditioner), with body care and skincare offerings
Founded
2015
Headquarters
New York, New York, United States
Team size
50-60 employees
Work style
Onsite
Industry
Manufacturing
Sub-industry
Personal care / beauty / cosmetics
Offices
New York, New York, United States
Catawissa, Pennsylvania, United States
Caledonia, Michigan, United States
Paxinos, Pennsylvania, United States
Hong Kong
Business model
Direct-to-consumer e-commerce
Subscription / membership
Retail distribution
Wholesale
Marketplace sales
Funding
Stage
Venture - Series Unknown
Total raised
$248.1M
Latest round
Later Stage VC · Dec 2023
Dec 2023
Oct 2022
Mar 2022
Secondary Transaction - Private
Feb 2021
Dec 2020 · L Catterton
Apr 2019
Mar 2017 · GGV Capital
Mar 2016
People & investors
Leadership
Chief Executive Officer
Co-Founder and Board Director
Co-Founder
Co-Founder and COO (former)
Alexandra Papazian
Former CEO
Ricardo Spínola
VP, Engineering
Erin Olander
VP, Function Labs (NPD, R&D, Digital Product)
Work & culture
The company presents a science-driven, consumer-centric culture built around personalization, with teams described as scientists, developers, engineers, data-driven marketers, and consumer experts.
Work style
Onsite
Visa sponsorship
Limited
Compensation
Publicly visible signals include a posted Graphic Designer salary of $70K-$80K on Y Combinator, plus H-1B/LCA wage disclosures for technical and business roles (for example, product manager, formulation chemist, VP engineering, and marketing roles).
Benefits
401(k)
Pension
Health insurance
Dental insurance
Vision insurance
Employee stock purchase plan
Employee discounts
Paid parental leave
Paid time off
Paid sick days
Paid holidays
Job training
Conference attendance
Free snacks and drinks
Travel concierge services
Product & market
Pricing
Tiered product pricing with subscription and one-time purchase options; public FAQ cites prices starting at $21.60 with subscription and $27 without subscription.
Differentiators
- —Quiz-based personalization of formula, fragrance, and goals
- —Made-to-order and in-house production in a U.S. facility
- —Proprietary algorithm that creates a unique formula every 13 seconds
- —Science-backed, dermatologist-tested, safety-tested, and consumer-validated formulas
- —Clean-positioned formulas that are vegan, gluten-free, paraben-free, sulfate-free, and cruelty-free
- —Multiple product lines for DTC, retail, and Sephora-exclusive PRO offerings
Technology
Shopify
Shopify Plus
Klaviyo
NetSuite
NetSuite ERP
Looker
Google Analytics
G Suite
Zendesk
Asana
Braintree
QuickBooks
QuickBooks Online
Adobe
Figma
Python
SQL
Harness
Sprout Social
Ceridian
Customers
Consumers seeking personalized haircare, skincare, and body care
Retail shoppers via Target, Sephora, Amazon, Walmart, Boots, and other retail channels
Subscription customers / members via Function With Benefits
Competitors
Prose
Madison Reed
Curology
The Hair Routine
The Sourcery
Proven
OUI the People
SoapBox Soaps
Scale & contact
Estimated revenue
$100M-$150M
Signals & risks
Shutdown
Mar 2023Crain's Grand Rapids Business reported Function of Beauty would permanently close its Grand Rapids-area production plant and lay off 68 workers.
SourceAcquisition
Mar 2022PitchBook reports Function of Beauty completed an acquisition/merger with Atolla.
SourceOther
Jul 2025Monica Belsito was appointed CEO, replacing prior CEO Alexandra Papazian.
SourceLatest news
Retail Dive · Jul 2025
Retail Dive reported Monica Belsito became CEO, bringing CPG and omnichannel growth experience and succeeding prior CEO Alexandra Papazian.
Retail Dive · Apr 2025
The brand expanded a curated lineup into more than 1,800 Walmart stores and Walmart.com, adding another retail channel to its DTC and wholesale mix.
Retail Dive · Jun 2024
Function of Beauty expanded distribution through an Amazon wholesale partnership, alongside broader retail availability.
Crain's Grand Rapids Business · Mar 2023
Reported closure of the Caledonia-area production plant and layoffs affecting 68 workers.
WWD · Dec 2020
WWD reported a $150 million Series B led by L Catterton and noted the company remained majority employee-owned at the time.
Jobs and careers at Function of Beauty
1 job at Function of Beauty
Batch Maker
On-site
Direct Labor
Paxinos, PA
2w ago
On-site
Full-time