Layoff
Sep 2022Fullstory reportedly reduced its workforce by approximately 12%, or 72 employees, primarily in go-to-market and recruiting, citing changed economic conditions.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Aug 2, 2026
Overview
Fullstory is a privately held Atlanta software company that captures high-fidelity digital behavioral data and turns it into analytics, session replay, journey and workflow insights, and increasingly AI-powered recommendations and actions. It serves product, engineering, marketing, support, customer-success, and operations teams. Public sources conflict on company-size and funding estimates, so figures below are labeled accordingly.
Primary product
Fullstory Intelligent Digital Experience / Behavioral Data Platform, including session replay, product and behavioral analytics, heatmaps, funnels, guides and surveys, Data Direct, and newer StoryAI, MCP, and Workflow Intelligence capabilities.
Founded
2014
Headquarters
Atlanta, Georgia, United States
Team size
approximately 300–400; Fullstory's careers page says approximately 400 globally
Work style
Flexible
Industry
Software Development / B2B SaaS
Sub-industry
Digital experience intelligence, behavioral analytics, product analytics, and customer-experience software
Offices
Atlanta, Georgia, United States
London, United Kingdom (EMEA office)
Business model
Funding
Stage
Late-stage venture-backed private company; reported unicorn valuation of approximately $1.8B in 2021–2022
Total raised
$197.2M
Latest round
Series E (round naming conflicts with sources that call it Series D) · Aug 2022
Latest amount
$25M
Aug 2022 · Permira
Series E / Series D in some databases
Aug 2022 · Permira
People & investors
Leadership
Founder and Chief Executive Officer
Chief Product and Technology Officer
Chief Financial Officer
Founders
Bruce Johnson
Co-founder
Joel Webber
Co-founder
Work & culture
Fullstory describes five “winning ways”: Be Brave, Take Ownership, Communicate with Clarity, Outpace & Outperform, and Assess & Adapt. It emphasizes a distributed international workforce, inclusion, ownership, clear writing, speed, and data-informed decisions.
Work style
Flexible
Compensation
Public job-posting signals indicate market-based compensation, sponsored US benefits, supplemental international benefits, learning support, flexible PTO, productivity stipends, and paid leave. A reliable company-wide salary band or confirmed visa-sponsorship policy was not found.
Benefits
90% of health premiums covered
Flexible paid time off
401(k) with 2:1 company match
10 company holidays
Product & market
Pricing
Sales-assisted B2B SaaS; public materials promote a free trial and enterprise plans, while detailed pricing appears to be quote-based. Data Direct is positioned as an enterprise offering and can be integrated through warehouses, APIs, or webhooks.
Differentiators
- —Automatic/tagless capture of digital interactions
- —High-fidelity, retroactive session replay combined with aggregate analytics
- —Behavioral data available across analytics, warehouse, API, and AI workflows
- —Privacy-oriented controls including Private by Default and PII detection
- —Patented autocapture/autoindex approach
- —StoryAI agents and MCP connect behavioral evidence to investigation and action
- —Usetiful acquisition adds in-app guides and surveys for action after insight
Technology
JavaScript
Scale & contact
Estimated revenue
approximately $60M–$70M annually; one third-party company profile estimates $67.2M
Estimated monthly visits
484.1K
Signals & risks
Acquisition
Nov 2025Fullstory acquired Usetiful, an Estonian digital-adoption platform, for an undisclosed amount; the deal added guides, surveys, and real-time in-app engagement. Fullstory described it as its first acquisition of technology and talent.
SourceLatest news
Fullstory on LinkedIn · Jul 2026
Fullstory announced self-service MCP access so customers can query behavioral data from tools such as Claude Code and Cursor.
GlobeNewswire / Fullstory · Jun 2026
Announced Fullstory MCP, StoryAI Agents, and Workflow Intelligence; positioned the releases as a way to connect behavioral data to AI tools and automate issue detection and response.
Fullstory · Jun 2026
Announced Fullstory MCP, StoryAI Agents, and Workflow Intelligence, positioning behavioral data as infrastructure for AI-assisted investigation and action.
AP News / GlobeNewswire · Mar 2026
Reported the fastest overall growth in three years, strong upmarket traction, and rapid adoption of StoryAI, alongside continued product expansion and global reach.