FullStory

Company research

Public company, workplace, funding, and market signals

Updated Aug 2, 2026

Overview

Fullstory is a privately held Atlanta software company that captures high-fidelity digital behavioral data and turns it into analytics, session replay, journey and workflow insights, and increasingly AI-powered recommendations and actions. It serves product, engineering, marketing, support, customer-success, and operations teams. Public sources conflict on company-size and funding estimates, so figures below are labeled accordingly.

Primary product

Fullstory Intelligent Digital Experience / Behavioral Data Platform, including session replay, product and behavioral analytics, heatmaps, funnels, guides and surveys, Data Direct, and newer StoryAI, MCP, and Workflow Intelligence capabilities.

Founded

2014

Headquarters

Atlanta, Georgia, United States

Team size

approximately 300–400; Fullstory's careers page says approximately 400 globally

Work style

Flexible

Industry

Software Development / B2B SaaS

Sub-industry

Digital experience intelligence, behavioral analytics, product analytics, and customer-experience software

Offices

Atlanta, Georgia, United States

London, United Kingdom (EMEA office)

Business model

B2B enterprise SaaS

Subscription software

Usage- or volume-based behavioral-data analytics

Enterprise data integrations and APIs

Free trial / sales-assisted plans

Funding

Stage

Late-stage venture-backed private company; reported unicorn valuation of approximately $1.8B in 2021–2022

Total raised

$197.2M

Latest round

Series E (round naming conflicts with sources that call it Series D) · Aug 2022

Latest amount

$25M

Series E

Aug 2022 · Permira

$25M

Series E / Series D in some databases

Aug 2022 · Permira

$25M

Incubator/Accelerator - II

Sep 2021 · Plug and Play

Series D

Aug 2021 · Permira

$103M

Incubator/Accelerator

Aug 2020 · Plug and Play

Unattributed VC

May 2020

Series C / unattributed VC round

May 2020

$10M

Series C

Apr 2019 · Stripes; Salesforce Ventures

$32.2M

Series B

May 2017 · Google Ventures; Kleiner Perkins; Salesforce Ventures

$15M

Series A

May 2015 · Kleiner Perkins

$9M

Seed

Jul 2014 · Google Ventures

$1.5M

People & investors

Leadership

Scott Voigt

Founder and Chief Executive Officer

Claire Fang

Chief Product and Technology Officer

Chad Gold

Chief Financial Officer

Founders

Bruce Johnson

Co-founder

Joel Webber

Co-founder

Investors

Accel

Alphabet

Dell Technologies Capital

Work & culture

Fullstory describes five “winning ways”: Be Brave, Take Ownership, Communicate with Clarity, Outpace & Outperform, and Assess & Adapt. It emphasizes a distributed international workforce, inclusion, ownership, clear writing, speed, and data-informed decisions.

Work style

Flexible

Compensation

Public job-posting signals indicate market-based compensation, sponsored US benefits, supplemental international benefits, learning support, flexible PTO, productivity stipends, and paid leave. A reliable company-wide salary band or confirmed visa-sponsorship policy was not found.

Benefits

90% of health premiums covered

Flexible paid time off

401(k) with 2:1 company match

10 company holidays

Generous parental leave

Professional-development programs and learning subsidy

Monthly productivity stipend for US and EMEA employees

Team off-sites and annual full-company meetup

Supplemental international benefits

Product & market

Pricing

Sales-assisted B2B SaaS; public materials promote a free trial and enterprise plans, while detailed pricing appears to be quote-based. Data Direct is positioned as an enterprise offering and can be integrated through warehouses, APIs, or webhooks.

Differentiators

—Automatic/tagless capture of digital interactions
—High-fidelity, retroactive session replay combined with aggregate analytics
—Behavioral data available across analytics, warehouse, API, and AI workflows
—Privacy-oriented controls including Private by Default and PII detection
—Patented autocapture/autoindex approach
—StoryAI agents and MCP connect behavioral evidence to investigation and action
—Usetiful acquisition adds in-app guides and surveys for action after insight

Technology

JavaScript

TypeScript

Python

Java

Kotlin

React

React Native

Angular

Flutter

gRPC

Kubernetes

Google Cloud Platform

Snowflake

Databricks

dbt

Apache Kafka

Apache Solr

Apache Lucene

GitHub Actions

Customers

Gap Inc.

Finicity

Flight Centre

TrueCar

Younique

Equals

Competitors

Contentsquare

Glassbox

Quantum Metric

Heap

Amplitude

Mixpanel

Pendo

Hotjar

LogRocket

Scale & contact

Estimated revenue

approximately $60M–$70M annually; one third-party company profile estimates $67.2M

Estimated monthly visits

484.1K

thefuture@fullstory.com +1-404-993-7977

Signals & risks

Layoff

Sep 2022

Fullstory reportedly reduced its workforce by approximately 12%, or 72 employees, primarily in go-to-market and recruiting, citing changed economic conditions.

Source

Acquisition

Nov 2025

Fullstory acquired Usetiful, an Estonian digital-adoption platform, for an undisclosed amount; the deal added guides, surveys, and real-time in-app engagement. Fullstory described it as its first acquisition of technology and talent.

Source

Latest news

Fullstory MCP self-service access opens to all customers

Fullstory on LinkedIn · Jul 2026

Fullstory announced self-service MCP access so customers can query behavioral data from tools such as Claude Code and Cursor.

Fullstory launches three new solutions to power intelligent digital experiences

GlobeNewswire / Fullstory · Jun 2026

Announced Fullstory MCP, StoryAI Agents, and Workflow Intelligence; positioned the releases as a way to connect behavioral data to AI tools and automate issue detection and response.

Fullstory launches three new solutions to power intelligent digital experiences

Fullstory · Jun 2026

Announced Fullstory MCP, StoryAI Agents, and Workflow Intelligence, positioning behavioral data as infrastructure for AI-assisted investigation and action.

Fullstory Accelerates Growth and AI Innovation, Driving Record Momentum in Second Half