PR Newswire · Jul 2026
Launch announcement for Skills, which lets Frigade Assistant take actions inside a product for users with no code.
AI-powered product assistance for modern software teams
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Frigade is a San Francisco-based, founder-led software company building AI-powered in-product assistance and code-first onboarding for modern software teams.
Primary product
Frigade Assistant (with Frigade Engage onboarding components)
Founded
2022
Headquarters
San Francisco, California, United States
Team size
1-10
Work style
Onsite
Industry
Software Development
Sub-industry
AI-powered product onboarding / digital adoption platform
Offices
945 Market St., E5, San Francisco, CA 94103
Business model
usage-based SaaS
subscription software
enterprise custom pricing
self-hosted enterprise software
Funding
People & investors
Work & culture
Lean, in-person, customer-facing culture that emphasizes ship-fast execution, depth before breadth, and 'drink your own champagne.'
Work style
Onsite
Compensation
No public salary bands found. Public hiring-related sources emphasize small-team ownership, in-person collaboration, and broad scope rather than disclosed compensation ranges.
Product & market
Pricing
Usage-based subscription starting at $1,000/month, with custom enterprise pricing and self-hosted options.
Differentiators
- —Learns the product by using it, instead of relying only on static docs
- —Combines AI assistant workflows with code-first onboarding components
- —Native theming and design-system fit
- —No-code skills/actions layered on top of an in-product assistant
- —Self-hosting and zero-retention LLM options for enterprise customers
Technology
React
TypeScript
JavaScript
Vanilla JS SDK
Radix Primitives
Next.js
Node.js
AWS
Docker
Postgres
Anthropic/Claude
OpenAI
Slack
Linear
Notion
Intercom
Zendesk
HubSpot
Salesforce
PostHog
Customers
Vercel
Morning Consult
Merge
Valley
Productboard
Orb
Encord
Replo
SaaSGrid
Arc
Juicebox
Competitors
Pendo
Appcues
Chameleon
Userflow
Userpilot
Scale & contact
Estimated revenue
under $1M
Estimated monthly visits
3.8K
Traffic estimate as of Jun 2026
Latest news
Frigade blog · Jul 2026
Official launch post for Skills, describing the assistant as able to take real actions in-product after learning them on its own.
Frigade blog · Jul 2025
Team expansion post announcing Elton Rego joining the engineering team to help scale the platform.
Frigade blog · Mar 2025
Launch of Frigade AI, a new AI product that learns software by using it and expands the company's product line beyond onboarding SDKs.
Frigade updates · Jan 2024
Announced a redesigned React SDK with Radix-powered UI and a more flexible design system.
Jobs and careers at Frigade
0 jobs at Frigade
No open positions
Check back later for new openings