Freshpaint · Jun 2026
Freshpaint named Ray Mina CEO and said he had served as CMO since 2022; the company framed the move as part of its push to expand privacy-first healthcare marketing.
Customer data collection, safeguarding, & activation for healthcare
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Freshpaint is a healthcare privacy platform that helps healthcare marketing teams collect, control, and activate first-party data while keeping PHI out of non-compliant tools. It is positioned as a privacy-first alternative to risky web tracking technologies, with a focus on measurable marketing performance for healthcare organizations.
Primary product
Healthcare Privacy Platform / privacy-safe customer data platform for healthcare marketing
Founded
2019
Headquarters
San Francisco, California, United States
Team size
51-200
Industry
Data Infrastructure and Analytics
Sub-industry
Healthcare privacy / customer data platform / marketing analytics
Business model
SaaS
B2B software
enterprise software
Funding
Stage
Series B
Total raised
$47M
Latest round
Series B · Jul 2024
Latest amount
$30.7M
Series B
Jul 2024 · Threshold
Debt Financing
Nov 2022
Seed Round
Sep 2020
Pre Seed Round
Aug 2019 · Y Combinator
People & investors
Leadership
Ray Mina
Chief Executive Officer
Jason Powers
Vice President of Product
Thomas Spiegelman
Chief Technology Officer
Marc Jacobs
Chief Revenue Officer
Katie McDonald
Head of People
Dave Twichell
Vice President Marketing
Michael Peyser
Head of Revenue Operations & Strategy
Lauren Yeates
Head of Demand Generation
Derek Sargent
Head of Sales Development
Sonya Pion
Head of Content
Shannan Farmer
Lead Talent Partner
Work & culture
Public materials emphasize privacy-first, high-performance healthcare marketing, strong compliance, and helping teams work without heavy engineering lift. Open roles were visible on LinkedIn, but public benefit details were limited in the sources reviewed.
Compensation
No public compensation bands or salary details were identified in the reviewed primary sources.
Product & market
Pricing
Not publicly disclosed; appears to be quote-based enterprise SaaS with a free tier mentioned in past funding announcement materials.
Differentiators
- —Built specifically for healthcare privacy and HIPAA-style workflows
- —Blocks or routes data to non-compliant tools by default
- —BAA-supported platform
- —Event verification and consent/privacy controls
- —Connects marketing activity to healthcare outcomes such as attended appointments and enrollments
- —Designed to reduce engineering effort for data activation
Technology
Retool
Astera
Snowflake
Clearbit
Facebook
SQL
LinkedIn Sales Navigator
Python
Stripe
Quantum Metric
dbt
Pendo
MongoDB
Fivetran
Iterable
Looker
Webflow
Java
Harness
Scala
Customers
Enterprise healthcare providers
Payers
Digital health companies
Healthcare agencies
Consumer health and wellness brands
Competitors
Segment
mParticle
Hightouch
Tealium
Other healthcare CDPs / privacy-safe tracking vendors
Scale & contact
Estimated revenue
~$1M-$5M ARR (estimated from Exa-derived annual revenue figure of about $2.1M; not company-confirmed)
Estimated monthly visits
27.6K
Traffic estimate as of Jun 2026
Latest news
Business Wire · May 2026
Announced a partnership integrating Nextdoor Ads Manager with Freshpaint to measure healthcare advertising outcomes without compromising privacy.
Freshpaint · Mar 2026
Freshpaint published commentary interpreting HHS guidance as support for CDPs like Freshpaint as compliant alternatives to risky web tracking technologies.
Freshpaint · Mar 2026
Freshpaint said it raised $30M Series B led by Threshold with participation from SignalFire, Intel Capital, Zero Prime, and Y Combinator; total funding reached $42M per the company post.
Freshpaint · Mar 2026
Company announcement describing $14.5M in financing, including a $9.5M Series A led by Intel Capital and $5M debt; also noted a free tier launch.
Jobs and careers at Freshpaint
3 jobs at Freshpaint
Enterprise Account Manager
Remote
Customer Success
Remote - US; USA
2w ago
Remote
Full-time
Director, Legal
Remote
Legal
Remote - US; USA
3w ago
Remote
Full-time
Senior Enterprise Account Manager
Remote
Customer Success
Remote - US
11mo ago
Remote
Full-time