Business Insider reported significant layoffs in March 2024 amid cash strain.
SourcePublic company, workplace, funding, and market signals
Updated Jul 30, 2026
Forward (GoForward, Inc.) was a San Francisco-based direct-to-consumer primary care startup that combined clinics, an app, wearable-data integration, and CarePods to deliver preventive care on a flat-fee membership basis; it publicly shut down in November 2024.
Primary product
CarePod-enabled primary care membership
Founded
2016
Headquarters
San Francisco, California, United States
Team size
51-200
Industry
Healthcare
Sub-industry
Direct primary care / health tech
Offices
6 jobs at Forward
Business model
Stage
late-stage venture
Total raised
$657.5M
Latest round
Series E · Nov 2023
Latest amount
$100M
Nov 2023
Nov 2023
Mar 2021 · SoftBank Vision Fund 2
May 2020
Jun 2019
Feb 2019
Jun 2017
Jul 2016
Mar 2016
Leadership
Founder & CEO
Chief Medical Officer
CTO / Head of Product, Design & Engineering
Investors
Mission-driven and highly cross-functional: public materials emphasize that healthcare should be a product, not a service, and that doctors, engineers, designers, and operators built the company together in a full-stack model.
Visa sponsorship
Yes
Compensation
Public postings showed six-figure base salary ranges for some engineering roles (for example, $100k-$220k) plus equity and benefits; some sales roles advertised uncapped commissions.
Pricing
Flat-fee membership subscription; public pages showed $49/mo, $99/mo, and $149/mo variants depending on product/page
Differentiators
Technology
Customers
Competitors
Estimated revenue
$10M-$20M
Estimated monthly visits
95.3K
Business Insider reported significant layoffs in March 2024 amid cash strain.
SourceForward announced it was closing all locations, canceling visits, and disabling its app; reporting said roughly 200 employees lost their jobs.
SourceForward said its clinical team would remain available by email only until December 13, 2024 after the shutdown notice.
SourceCarePods scaled far below plan: reporting said only five launched versus a target of 3,200, with per-unit costs above $1 million.
SourceBusiness Insider · Nov 2024
Business Insider reported Adrian Aoun and other former Forward executives were already recruiting for a new startup shortly after the shutdown.
Business Insider · Nov 2024
Forward announced it would shut down all operations, close locations, cancel visits, and disable its app roughly one year after raising $100M for the CarePod rollout.
Fierce Healthcare · Nov 2024
Fierce reported Forward abruptly shuttered after a $100M Series E and CarePod rollout, with nearly 200 employees losing jobs.
TechCrunch · Nov 2023
TechCrunch covered Forward's $100M round and the launch of CarePods, which aimed to expand the company's AI-assisted clinic footprint.
Reuters · Mar 2021
Reuters reported Forward raised $225M in Series D led by SoftBank Vision Fund 2 and Founders Fund at a valuation above $1B.