Forward

AI-powered preventive healthcare.

goforward.com

HQ: San Francisco, CA, USA

Healthcare

Company research

Public company, workplace, funding, and market signals

Updated Jul 30, 2026

Overview

Forward (GoForward, Inc.) was a San Francisco-based direct-to-consumer primary care startup that combined clinics, an app, wearable-data integration, and CarePods to deliver preventive care on a flat-fee membership basis; it publicly shut down in November 2024.

Primary product

CarePod-enabled primary care membership

Founded

2016

Headquarters

San Francisco, California, United States

Team size

51-200

Industry

Healthcare

Sub-industry

Direct primary care / health tech

Offices

Atlanta, GA

Boston, MA

Chandler, AZ

Chicago, IL

Houston, TX

Los Angeles, CA

Miami, FL

New York, NY

Newport Beach, CA

San Francisco, CA

Business model

subscription membership

direct-to-consumer

cash-pay

management services organization

Funding

Stage

late-stage venture

Total raised

$657.5M

Latest round

Series E · Nov 2023

Latest amount

$100M

Series E

Nov 2023

$100M

Debt

Nov 2023

$50M

Series D

Mar 2021 · SoftBank Vision Fund 2

$225M

May 2020

Jun 2019

Feb 2019

Jun 2017

$52M

Series A

Jul 2016

$29.5M

Convertible Note

Mar 2016

People & investors

Leadership

Adrian Aoun

Founder & CEO

Nate Favini

Chief Medical Officer

Bali Raghavan

CTO / Head of Product, Design & Engineering

Founders

Erik Frey

Co-Founder

Ilya Abyzov

Co-Founder

Robert Sebastian

Co-Founder

Investors

Abu Dhabi Investment Authority

SoftBank Vision Fund 2

Tencent

The Weeknd

Work & culture

Mission-driven and highly cross-functional: public materials emphasize that healthcare should be a product, not a service, and that doctors, engineers, designers, and operators built the company together in a full-stack model.

Visa sponsorship

Yes

Compensation

Public postings showed six-figure base salary ranges for some engineering roles (for example, $100k-$220k) plus equity and benefits; some sales roles advertised uncapped commissions.

Product & market

Pricing

Flat-fee membership subscription; public pages showed $49/mo, $99/mo, and $149/mo variants depending on product/page

Differentiators

—Full-stack model combining software, hardware, clinics, and app
—CarePods: self-serve AI-assisted medical kiosks
—24/7 access to a clinical team via chat
—No copays or hidden fees on membership
—Wearable and biomarker data integration
—Preventive-first primary care with long visits and longitudinal data

Technology

React

Next.js

TypeScript

Python

GraphQL

JavaScript

Vue.js

Django

Node.js

Kubernetes

Terraform

Swift

Segment

Salesforce

Lever

Intercom

Google Workspace

GitHub

Customers

individual consumers

patients seeking preventive primary care

cash-pay / out-of-pocket members

insured patients using referrals, prescriptions, and labs through the membership

Competitors

One Medical

Carbon Health

Crossover Health

VillageMD

Oak Street Health

Scale & contact

Estimated revenue

$10M-$20M

Estimated monthly visits

95.3K

info@goforward.com 833-334-6393

Signals & risks

Layoff

Mar 2024

Business Insider reported significant layoffs in March 2024 amid cash strain.

Source

Shutdown

Nov 2024

Forward announced it was closing all locations, canceling visits, and disabling its app; reporting said roughly 200 employees lost their jobs.

Source

Shutdown

Dec 2024

Forward said its clinical team would remain available by email only until December 13, 2024 after the shutdown notice.

Source

Other

Nov 2024

CarePods scaled far below plan: reporting said only five launched versus a target of 3,200, with per-unit costs above $1 million.

Source

Latest news

Forward's Execs Are Already Recruiting for a New Startup

Business Insider · Nov 2024

Business Insider reported Adrian Aoun and other former Forward executives were already recruiting for a new startup shortly after the shutdown.

Inside AI-Healthcare Startup Forward's Demise

Business Insider · Nov 2024

Forward announced it would shut down all operations, close locations, cancel visits, and disable its app roughly one year after raising $100M for the CarePod rollout.

Primary care player Forward shuts down

Fierce Healthcare · Nov 2024

Fierce reported Forward abruptly shuttered after a $100M Series E and CarePod rollout, with nearly 200 employees losing jobs.

Forward Health launches CarePods, a self-contained, AI-powered medical station