Forter

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Forter is a New York-headquartered identity intelligence company that provides an AI-driven trust platform for digital commerce, helping merchants make real-time fraud, payments, dispute, account-protection, and abuse-prevention decisions with less friction and fewer false declines.

Primary product

Forter Trust Platform / AI decisioning platform for digital commerce

Founded

2013

Headquarters

575 5th Ave, 29th Floor, New York, NY 10017, United States

Team size

501-1000

Work style

Hybrid

Industry

Software Development

Sub-industry

Identity intelligence / e-commerce fraud prevention

Offices

575 5th Ave, 29th Floor, New York, NY 10017, United States

1200 17th St, 10th Floor Tabor Center, Denver, CO 80202, United States

Derech Menachem Begin 156, Tel Aviv 6492108, Israel

15 Stukeley Street, London WC2B 5LT, United Kingdom

21 Collyer Quay, WeWork 03-101, Singapore 049320

Business model

B2B SaaS

Custom enterprise contracts

Transaction-based pricing

Module-based platform pricing

Decision-as-a-Service

Chargeback guarantee / indemnification

Funding

Stage

late-stage private

Total raised

$525.1M

Latest round

Secondary Market · Jul 2022

Secondary Transaction - Private

Nov 2024

Secondary Market

Jul 2022

Series F

May 2021 · Tiger Global Management

$300M

Series E

Nov 2020 · Bessemer Venture Partners, Felix Capital, and Itai Tsiddon

$125M

Series D

Sep 2018 · March Capital and Salesforce Ventures

$50M

Series C

Apr 2016 · Scale Venture Partners

$32M

Series B

Nov 2014 · New Enterprise Associates (NEA)

$15M

Series A

Mar 2014 · Sequoia Capital

$3M

People & investors

Leadership

Michael Reitblat

CEO and Co-Founder

Liron Damri

President and Co-Founder

Eran Vanounou

Chief Technology Officer

Ozge Tuncel Ozcan

Chief Revenue Officer

Jason Grunberg

Chief Marketing Officer

Jim Lejeal

Chief Financial Officer

Lauren Vigliante

Chief People Officer

Oren Ellenbogen

Senior Vice President of Engineering

Michael Brous

Senior Vice President, Business Development

Founders

Alon Shemesh

Co-Founder & Chief Analyst

Investors

Adage Capital Management

Angular Ventures

Arbor Ventures

Bessemer Venture Partners

New Enterprise Associates (NEA)

NewView Capital

Salesforce Ventures

Scale Venture Partners

Sequoia Capital

Sequoia Capital Israel

Third Point Ventures

Tiger Global Management

Work & culture

Forter publicly describes its culture as inclusive, mission-driven, principled, attentive, courageous, and transparent, with an emphasis on work-life balance, wellness, and employee growth.

Work style

Hybrid

Compensation

No public salary bands or compensation ranges were found on the reviewed public pages; compensation appears to be role- and location-dependent and not publicly disclosed.

Benefits

Hybrid work environment

4.5-day work week

Mental health and wellness focus

Grow @ Forter professional development program

Inclusive, mission-driven culture

Product & market

Pricing

Custom enterprise pricing, typically transaction- or GMV-based and sold by module; no public rate card.

Differentiators

—Identity intelligence network effects across merchants
—Fully automated real-time decisioning
—Lower false declines and frictionless checkout
—Broad lifecycle coverage across fraud, payments, disputes, account protection, and abuse
—Payment-agnostic enterprise platform
—Newer agentic-commerce and AI-agent capabilities

Technology

Kotlin

Java

Python

Node.js

Scala

Clojure

AWS

Kubernetes

Docker

Apache Beam

Apache Storm

Apache Spark

Aerospike

Elasticsearch

MySQL

Redis

Riemann

CloudFormation

Packer

GitHub Actions

Customers

PUMA

ShopBack

Jackery

Kurt Geiger

Nordstrom

Sephora

Instacart

Adobe

Priceline

Competitors

Riskified

Signifyd

Sift

Stripe Radar

Adyen

Accertify

Cybersource

Scale & contact

Estimated revenue

$100M-$150M

Estimated monthly visits

45.9K

Traffic estimate as of Dec 2025

info@forter.com +1-800-537-0601

Signals & risks

Acquisition

Jan 2023

Forter acquired Immue, a Tel Aviv-based bot detection startup, to strengthen bot detection capabilities and extend protection across the customer lifecycle. Deal amount was not disclosed.

Source

Latest news

Forter Introduces Five New AI Agents and Opens Data Flows for Commerce Modernization

PR Newswire / Forter · Jun 2026

Launches Forter Agents and early access to Forter MCP, extending Forter Prism with five purpose-built agents for analytics, dispute, abuse, payments, and integration workflows.

Forter and VGS Expand Partnership to Power Trusted Agentic Commerce

Forter blog · Feb 2026

Partnership expansion to make agentic commerce safer by combining Forter identity intelligence with VGS tokenization.

Proposing a Trusted Agentic Commerce Protocol

Forter blog · Aug 2025

Forter proposed an open standard for authenticating AI agents in digital commerce and preserving trust and customer context across agent-driven transactions.

Forter Launches Identity Monitoring For Agentic Commerce

PR Newswire / Forter · Aug 2025

Adds capabilities to recognize agent and human identities and behaviors as merchants prepare for AI-driven commerce and agentic fraud.

Evolving with AWS: Forter Launches Trusted Agentic Commerce

Forter blog · Jul 2025

Forter announced Trusted Agentic Commerce in AWS Marketplace's AI Agents and Tools category, aimed at secure, scalable agent-led commerce.

Jobs and careers at Forter

29 jobs at Forter

Senior Legal Counsel, Corporate & Securities

On-site

Legal

United States - New York

1w ago

On-site

Full-time