Glossy · Jun 2026
Profile/interview coverage of Miranda Nover and Fort’s wellness positioning, preorder pricing, and product philosophy.
Company research
Public company, workplace, funding, and market signals
Overview
Fort is a San Francisco-based YC W26 wearable startup building a screenless, premium strength-training tracker and companion app that automatically measures reps, sets, form, fatigue, sleep, recovery, and daily activity for longevity-focused users.
Primary product
A screenless strength-training wearable + app that automatically tracks workouts and recovery
Founded
2025
Headquarters
San Francisco, California, USA
Team size
1-10
Work style
Flexible
Industry
Wellness and Fitness Services
Sub-industry
Strength-training wearables
Offices
San Francisco, California, USA
Business model
Direct-to-consumer hardware preorders
Annual software subscription
Accessory upsells
Funding
Stage
Seed
Total raised
$500K
Latest round
Seed · Feb 2026
People & investors
Leadership
CEO, Co-Founder
CTO, Co-Founder
Head of Hardware, Co-Founder
Work & culture
Premium, detail-obsessed, and consumer-brand oriented; the company emphasizes strong taste, high standards, refined design, and a small hands-on founding team of former Tesla engineers.
Work style
Flexible
Visa sponsorship
No
Compensation
Public YC job listings show salaries around $120k-$260k plus 0.10%-0.75% equity depending on role, with intern pay around $3.6k-$8k/month. Several roles explicitly state US citizen/visa only.
Product & market
Pricing
Hardware preorder plus recurring annual software subscription; accessories are sold separately.
Differentiators
- —Automatically tracks strength training without manual logging
- —Screenless, jewelry-like design built for all-day wear
- —Uses motion and heart-rate sensing to capture reps, sets, form, fatigue, and recovery
- —External magnetic sensor form factor helps capture movements wrist-only wearables miss
- —Fort Foundations adds expert-led strength programming
Technology
IMU / motion sensing
PPG / heart-rate sensing
temperature sensing
sensor fusion
edge ML / health algorithms
iOS app
Android app
Shopify
Stripe
Google Analytics
Google Apps for Business
Namecheap DNS
Namecheap Private Email
Customers
Strength trainers
Longevity-focused consumers
Pilates users
Boutique fitness and wellness customers
Competitors
WHOOP
Oura
Garmin
Apple Watch
Fitbit
Scale & contact
Estimated revenue
Approximately $0.6M-$1.5M annual revenue (third-party estimate; low confidence)
Estimated monthly visits
36.3K
Traffic estimate as of Apr 2026
Latest news
WIRED · Mar 2026
Launch coverage of Fort’s strength-training wearable, highlighting the category gap in lifting analytics and Fort’s attempt to track sets and strength work more intelligently than mainstream wearables.
Fitt Insider · Feb 2026
Covers Fort’s product launch, including the screenless band, automatic exercise detection, and the company’s positioning around strength and longevity.
Wellworthy · Feb 2026
Early launch write-up describing Fort’s strength-training focus, wearability, sensor approach, and preorder pricing.
Jobs and careers at Fort
0 jobs at Fort
No open positions
Check back later for new openings