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Fondeadora

Fondeadora logo

Fondeadora

We are connecting every single Mexican to the financial system.

fondeadora.com
HQ: Mexico City, CDMX, Mexico
51-200
Fintech

Company research

Public company, workplace, funding, and market signals

Overview

Fondeadora is a Mexico-based regulated financial platform/neobank that serves individuals, freelancers/professionals, and businesses through digital accounts, debit cards, savings/yield products, and business credit. Public materials describe it as a financial platform for people, professionals, and companies, with CNBV/CONDUSEF-regulated products and a mobile-first banking experience.

Primary product

FONDEA digital banking accounts and debit cards (Personal, Profesional, and Empresarial)

Founded

2011

Headquarters

Mexico City, Mexico

Team size

50-60 employees

Industry

Financial Services

Sub-industry

Neobank / digital banking

Offices

Av. Paseo de la Reforma 342, Piso 20, Col. Juárez, Cuauhtémoc, Mexico City, Mexico
Av. Sonora 113, Mexico City, Mexico
Dover, Delaware, United States

Business model

consumer debit accounts and cards
freelancer/professional banking accounts
SME/business banking accounts
business lending / credit
payment services and interchange
subscription fees for business/professional tiers

Funding

Stage

Series B-II

Total raised

$94.3M

Latest round

Series B-II · Jul 2025

Latest amount

$5.2M

People & investors

Leadership

René Serrano

Co-founder and CEO

Norman Müller

CEO - Co-founder

Daniel Infante Vargas

Chief Technology Officer

Citlali Castillo

Head of Product

Marcela Estrella

Head of Compliance and Regulatory / Head of Regulatory

Investors

Anatol von Hahn
FinTech Collective
Gokul Rajaram
Gradient Ventures
Hi Ventures
IGNIA
LW Investment Management
Portage
Scott Belsky
Section 32
Sound Ventures
Y Combinator

Work & culture

Public hiring and team posts suggest a mission-driven, data-heavy, risk-conscious product culture. Messaging emphasizes ‘less hype, more impact,’ early risk detection, and continuous improvement, with distributed collaboration across countries.

Compensation

No public salary bands were found. Public recruiting posts show open roles in fraud prevention, legal/compliance, and data/analytics-heavy functions, but do not disclose compensation ranges.

Product & market

Pricing

Freemium consumer product with paid monthly business/professional plans; public business pricing shown at MXN 69/month for professionals and MXN 349/month + IVA for growth companies, with lending and yield products layered on top.

Differentiators

  • —Regulated Mexican financial institution (CNBV/CONDUSEF context)
  • —Three-tier product suite for personal, professional, and business users
  • —Business account offers credit access from day one
  • —Mobile-first banking experience with debit card and wallet support
  • —Publicly positioned around financial inclusion and low-friction banking
  • —Digital payment enablement such as Apple Pay / Google Pay tokenization

Technology

Dart
Flutter
React
TypeScript
GraphQL
Python
Intercom
Braze
Salesforce
Google Workspace
Microsoft Authenticator
WhatsApp
Maestro
Jumio
Smartlook

Customers

individuals
freelancers
professionals
small and medium-sized businesses
companies / SMEs
underbanked Mexican consumers

Competitors

Ualá
Kubo Financiero
Klar
Kueski
Albo
Cuenca
Konfio
AlphaCredit
Finsus

Scale & contact

Estimated revenue

Approximately $10M-$15M annual ARR (GetLatka estimated $10.7M for 2024; updated 2025-04-10)

Estimated monthly visits

93.5K

soporte@fondeadora.com(55) 13138477

Signals & risks

Acquisition
Dec 2020

Fondeadora acquired Mibo, a digital wallet app, and integrated Mibo team/features into its platform.

Source
Acquisition
Jan 2023

CB Insights notes Fondeadora acquired Apoyo Múltiple in 2023 to form Fondeo Technologies.

Source

Latest news

Fondeadora latest funding round (Series B-II)

CB Insights · Jul 2025

CB Insights lists Fondeadora’s latest round as a Series B-II on 2025-07-15 for $5.18M, with total raised at $94.33M and lead investors Gradient Ventures, IGNIA, and Portage.

Payments Fintech MeaWallet Teams Up With Mexico's Fondeadora

Crowdfund Insider · Mar 2024

Crowdfund Insider reported the MeaWallet partnership and quoted Fondeadora’s mission to expand secure digital payments in Mexico.

MeaWallet Provides Tokenization Services for Fondeadora

MeaWallet · Mar 2024

MeaWallet announced its partnership with Fondeadora to support tokenization and digital wallet enablement, including Apple Pay, Google Pay, and Mastercard Digital Enablement Service integration through Paymentology.

Fondeadora goes live with Apple Pay in Mexico

Finextra · Mar 2023

Finextra covered Fondeadora’s Apple Pay launch in Mexico, positioning it among the first financial institutions in the country to enable the wallet.

Mexico's Fondeadora acquires Mibo

LatamList · Dec 2020

LatamList reported Fondeadora’s acquisition of Mibo, a digital wallet app, and noted the startup intended to integrate Mibo features into its platform.

BlogCB Insights company profileCB Insights financialsEmpresarialGitHub orgHelp CenterHomeLinkedIn companyPersonalProfesional
SourcesOfficial homeFONDEA Personal app listingFONDEA EmpresarialFondeadora blogHelp CenterUNE / contact PDFLinkedIn company pageGitHub orgRené Serrano LinkedInNorman Müller LinkedInDaniel Infante Vargas LinkedInCitlali Castillo LinkedInMarcela Estrella LinkedInCB Insights company profileCB Insights financialsTechCrunch 2020 roundTechCrunch 2021 extensionLatamList Mibo acquisitionMeaWallet partnershipCrowdfund Insider partnership

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