Layoff
Aug 2022Fluke cut more than 80% of its staff amid a crisis and high infrastructure costs; reporting said it moved from about 101 employees to 18 and was preparing for a sale/acquisition process.
Sourcefluke is a full-digital mobile operator in Brazil
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Fluke (flu.ke) is a Brazilian digital-first mobile operator (MVNO) focused on simple, transparent telecom for consumers and businesses, with app-based plan management, flexible prepaid lines, and B2B line administration.
Primary product
Digital mobile operator service with prepaid mobile lines, virtual lines for WhatsApp Business, and a self-service management platform.
Founded
2018
Headquarters
São Paulo, São Paulo, Brazil
Team size
30-40
Work style
Hybrid
Industry
Telecommunications
Sub-industry
Mobile telecommunications / MVNO
Offices
São Carlos, São Paulo, Brazil
São Paulo, São Paulo, Brazil
Brazil
United States
Spain
Business model
B2C prepaid mobile service
B2B telecom subscriptions for startups and SMEs
Virtual lines for WhatsApp Business
App-based self-service telecom platform
Funding
Stage
Seed
Total raised
$1.1M
Latest round
Non-equity assistance / Seed (latest publicly referenced funding event) · Aug 2021
Latest amount
$125K
Feb 2022 · Google for Startups
Aug 2021 · Y Combinator
Apr 2021 · Kria
Sep 2020
People & investors
Leadership
Co-founder & CEO
Co-founder & CTO
Head de CX
Gerente de Qualidade e Treinamento
Consultant / shareholder (per LinkedIn)
Founders
Vinícius Akio
Co-founder
Yuki Kuramoto
Co-founder
Work & culture
Career and social posts emphasize growth, family-like support, honesty, continuous learning, and customer-centricity, with a team described as curious, high-energy, and people-focused.
Work style
Hybrid
Compensation
Public salary signals are limited. One scraped compensation source mentioned sample monthly salary ranges for roles such as HR analyst, front-end developer, and marketing analyst, but these are not company-posted compensation bands.
Benefits
Flexible plans
No loyalty contract
Human support
Ability to pause/activate/reallocate lines
Transparent billing
Unlimited calls
Unlimited WhatsApp (selected plans)
Portability support
National coverage
Product & market
Pricing
Prepaid subscription plans and per-line business plans, including low-cost monthly tiers and virtual lines for WhatsApp Business.
Differentiators
- —100% digital self-service experience
- —No fidelity / no long-term contract
- —Human support via chat and phone
- —Business admin tools for pausing, activating and reallocating lines
- —Transparent billing by employee/cost center
- —MVNO model renting incumbent infrastructure to focus on CX
Technology
100% app-based management
eSIM
5G
WhatsApp support
digital telecom platform
Vivo network wholesale access
Customers
Consumers in Brazil
Startups
SMEs
Business customers
Companies needing multi-line telecom management
WhatsApp Business users
Competitors
Claro
Vivo
TIM
Algar Telecom
other Brazilian MVNOs
traditional mobile carriers
Scale & contact
Signals & risks
Acquisition
Aug 2022Reporting stated the company was about to be acquired by a telecommunications-sector player as part of its survival strategy.
SourceOther
Jun 2022Startup coverage reported Fluke was seeking capital and additional revenue streams during a difficult period, indicating financial stress.
SourceOther
Jan 2025Coverage described a turnaround: Fluke had reached breakeven by late 2024, shifted focus to B2B, and aimed for sustainable growth after a 2022 crisis.
SourceLatest news
Mobile Time · Jan 2025
Mobile Time reported Fluke’s B2B expansion after a six-month test with about 400 companies and highlighted features such as flexibility, control, and financial transparency.
Startups · Jan 2025
Coverage described Fluke’s turnaround after a 2022 crisis, its breakeven in late 2024, and its plan to grow sustainably with B2B as the new focus.
Startups · Aug 2022
Reported an over-80% workforce reduction amid high infrastructure costs and failed fundraising, and said the company was being acquired to survive.
Startups · Jun 2022
Reported that Fluke was seeking capital and exploring new revenue streams during a difficult fundraising environment.
NeoFeed · Feb 2021
Explained Fluke’s founding team, early fundraising history, and product strategy inspired by fintech customer experience.
Jobs and careers at fluke
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