Flowly · Nov 2024
Flowly announced a new fund to help people afford its Healing from Pain program, emphasizing access for uninsured or underinsured patients and reiterating NIH/YC backing.
Our mobile app reduces chronic pain for 100 million Americans.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Flowly is a Pasadena-based virtual clinic for chronic pain, stress, and anxiety that combines a 14-week therapist-led program with VR, biofeedback, and app-based relaxation tools. It sells through direct-pay, insurance/reimbursement pathways, provider programs, and employer/teams offerings.
Primary product
Healing from Pain 14-week virtual clinic program
Founded
2017
Headquarters
Pasadena, California, United States
Team size
10-20
Industry
Health, Wellness & Fitness
Sub-industry
Clinics/Outpatient Services
Business model
Direct-to-consumer paid program
Insurance-reimbursed care
Post-program subscription
Employer/team wellness program
Provider referral program
Funding
Stage
Seed
Total raised
$2.5M
Latest round
Accelerator/Incubator · Feb 2023
Latest amount
$100K
Feb 2023
Sep 2021 · Y Combinator
Apr 2021 · National Institutes of Health / National Institute of Drug Abuse
$330K
People & investors
Leadership
Founder & CEO
CTO & Co-Founder
Co-Founder & Chief Creative Officer
Work & culture
Mission-driven, small-team healthtech culture focused on evidence-based care, accessibility, community support, and artful VR experiences.
Product & market
Pricing
Program-based direct pay with insurance support: the Healing from Pain program is listed at $1,400 discounted from $2,100 (or $1,800 on the healthplan page), plus a $4.99/month continuation subscription after the program; a self-guided Open Journey option is also offered.
Differentiators
- —14-week structured care program
- —Licensed therapist-led sessions
- —VR plus heart-rate/HRV biofeedback
- —Focus on nonstructural pain and nervous-system regulation
- —Insurance support and superbills
- —Team/provider versions for B2B distribution
- —Science-backed positioning with NIH/YC references
Technology
Mobile app
VR headset
Heart rate sensor
Heart Rate Variability (HRV) biofeedback
Google Analytics
App Store iOS app
Portal flowly.world
Customers
People living with chronic pain
People with anxiety and stress linked to pain
Patients in employer/team programs
Provider/clinic partners
Health-plan members and insured patients
Competitors
Calm
Headspace
Thrive Global
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
5.7K
Traffic estimate as of Jun 2026
Latest news
Flowly · Jan 2024
Flowly launched a new VR experience called Secret Garden, describing it as part of its ongoing pain-recovery and nervous-system-regulation content.
Fierce Healthcare · Mar 2023
Fierce Healthcare reported Flowly's provider program, noting VR headset and heart-rate sensor distribution, progress tracking, 10,000+ users, and 100+ providers.
Business Wire · Jun 2020
Flowly launched its interactive mobile app for chronic pain and anxiety, describing VR/360 experiences, biofeedback, community features, and early subscription access.
Jobs and careers at Flowly
0 jobs at Flowly
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