Flowcode

flowcode.com

HQ: New York, New York, United States

200

Business Products & Software Services

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Flowcode is a New York-based marketing-technology company that helps brands connect physical-world touchpoints to digital experiences through branded QR codes, short URLs, landing pages, analytics, personalization, and first-party data tools.

Primary product

Flowcode’s enterprise QR-code and offline-to-online conversion platform, including Flowcode QR codes, FlowURLs, FlowHubs, FlowID, analytics, CRM integrations, and conversion tracking.

Founded

2019

Headquarters

233 Spring Street, Floor 4, New York, NY 10013, United States

Team size

100-200

Work style

Hybrid

Industry

Technology, Information and Media

Sub-industry

Marketing technology / enterprise SaaS / QR-code and offline-to-online attribution

Offices

New York, New York, United States

Business model

B2B SaaS

Freemium self-serve subscriptions

Enterprise software licensing

Usage- and contract-based enterprise pricing

Funding

Stage

Seed

Total raised

$30.1M

Latest round

Seed · Mar 2024

Latest amount

$125K

Seed

Mar 2024

$125K

Strategic investment

Feb 2023 · NBA Equity

People & investors

Leadership

Tim Armstrong

Founder & CEO

Adam Kostman

Co-Founder & CTO

Al Delucca

Co-Founder & President

Chelsea Flaum

Co-Founder & Chief Strategy Officer

Cassie Waduge

CXO, Founding Team

David Schwarzberg

Chief Strategy Officer

Investors

Allen & Company

David Adelman

Durable Capital Partners

Foxhaven Asset Management

T. Rowe Price Associates

Tim Armstrong

Work & culture

The company describes its culture around collaboration, rapid experimentation, continuous improvement, direct communication, and strong ownership. Published values include “Product is the Team, Team is the Product,” “Passionately obsessed,” “Challenge, build, Send it,” “1% Better Everyday,” “Time is money,” and “Scientifically Simple.”

Work style

Hybrid

Compensation

Public job materials and company careers pages indicate competitive salaries and benefits, but no reliable company-wide salary bands or confirmed visa policy were found.

Benefits

Employee stock options

Unlimited vacation/PTO

Paid health benefits

Lunch stipend and office snacks

Parental leave

Team offsites

Happy hours and team dinners

Custom swag

Flexible hybrid workplace

Product & market

Pricing

Freemium plus tiered subscriptions and enterprise contracts. Publicly surfaced pricing information indicates a free tier, Pro Plus at approximately $25/month, Growth at approximately $250/month, Growth Plus at approximately $750/month when billed annually, and custom Enterprise pricing. Enterprise AWS Marketplace pricing has also been listed on contract terms, including a reported $144,000 annual contract example.

Differentiators

—Designed specifically for branded, enterprise QR-led campaigns and physical-to-digital conversion journeys.
—FlowID and first-party identity features connect scans, clicks, and conversion activity to customer profiles and CRM/CDP workflows.
—FlowHubs and mobile landing experiences provide personalized, modular destinations rather than simple QR redirects.
—Enterprise governance features include workspaces, permissions, SSO, APIs, analytics, and centralized reporting.
—Real-time analytics, conversion pixels, Smart Rules, A/B testing, and SmartFlow support campaign optimization.
—Strong positioning in sports, entertainment, broadcast, packaging, retail, and other high-volume offline media use cases.
—Company claims that its platform drives more than 1 billion connections and is used by over 75% of Fortune 500 brands; these are company claims rather than independently audited figures.

Technology

AWS

Google Cloud Platform

Kubernetes

Docker

ArgoCD

GitHub Actions

Terraform

Cloudflare DNS

Python

Java

React

Next.js

Svelte

SQL

NoSQL databases

Snowflake

Kafka

Apache Airflow

Customers

NBA

BMW

NBCUniversal

NFL Shop

CLEAR

St. Jude

Kraft Heinz

Delta

Planters

Milwaukee Bucks

NHL

UFC

Monumental Sports & Entertainment

Waterpik

Capri Sun

Competitors

Bitly

Uniqode

Scanbuy

QR Code Generator

QRCodeChimp

Mobiletag

Beaconstac

Scale & contact

Estimated revenue

Approximately $15.7M-$27.3M annually, based on third-party estimates; Flowcode does not publicly disclose audited revenue.

Estimated monthly visits

1.5M

Traffic estimate as of Jun 2026

Signals & risks

Acquisition

Jun 2019

Flowcode, then operating through the DTX Company, acquired AskTipster/Tipster, a fashion-advice and social-growth company founded by Andrew Duplessie and Daniel Taylor.

Source

Latest news

Flowcode’s Tim Armstrong: Big creative ideas will lead the next wave of advertising

Beet.TV · Nov 2025

Tim Armstrong discussed Flowcode’s evolution from QR generation toward real-world engagement infrastructure, identity connections, CRM integration, and offline attribution.

How We Built an AI QR Code Generator That Drives Better Branding & UX

Flowcode · Aug 2025

Flowcode described the product and UX work behind an AI-powered QR-code design tool, including naming experiments, onboarding, prompt guidance, and user-engagement testing.

Flowcode and Komo announce partnership to improve marketing activations

PR Newswire · Nov 2024

Flowcode and Komo announced an integration combining QR-based physical-to-digital connections with gamification, interactive content, personalization, and first- and zero-party data capture.

Flowcode rolls out platform updates, including conversion tracking and new identity tool