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Flockjay

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Flockjay

AI-driven learning, content, and coaching for sales teams

flockjay.com
HQ: San Francisco, CA, USA; Remote
1-10
B2B

Company research

Public company, workplace, funding, and market signals

Overview

Flockjay is a B2B sales enablement SaaS company that evolved from a sales-training bootcamp into an AI-powered learning, content, and coaching platform for GTM teams. Its public positioning centers on capturing top-rep knowledge, improving rep readiness, and integrating enablement into existing sales workflows.

Primary product

AI-powered sales enablement platform (learning + content management + coaching)

Founded

2018

Headquarters

San Francisco, California, United States (public sources also list the Covina, CA mailing/address location at 440 N Barranca Ave, 3881, Covina, CA 91723)

Team size

70-80

Work style

Remote

Industry

Software Development

Sub-industry

Sales Enablement Software

Offices

San Francisco, California, United States
440 N Barranca Ave, 3881, Covina, CA 91723, Covina, CA 91723

Business model

B2B SaaS subscription
demo-led sales
historical income-share agreement bootcamp

Funding

Stage

Series A

Total raised

$14M

Latest round

Series A · Jan 2021

Latest amount

$11M

People & investors

Leadership

Shaan Hathiramani

Founder & CEO

Bryant Lau

Head of Go-to-Market

Sandip Agrawal

Chief Technology Officer

Investors

Cleo Capital
Coatue
Dreamers VC
e.ventures
F7
Gabrielle Union
Impact America Fund
Index Ventures
John Thompson
Liat Bycel
Lightspeed Venture Partners
Paul Buchheit
Salesforce Ventures
Serena Ventures
Serena Williams
SV Angel
Tom Willerer
Will Smith
Y Combinator

Work & culture

Mission-first, people-first, transparent, inclusive, and collaborative. Public materials emphasize 'build with care,' bias toward action, accountability, continuous learning, and investing in people; the company was also recognized as a Glassdoor Best Place to Work in 2021.

Work style

Remote

Compensation

Public job posts emphasize competitive salary, meaningful equity, and a strong benefits package; no standardized public salary bands were found.

Benefits

Competitive salary
Meaningful equity
100% medical coverage
100% dental coverage
100% vision coverage
Monthly wellness stipend
Monthly productivity stipend
Mental health support
Monthly cultural events
Fully equipped workstation
Flexible uncapped paid time off
20+ company-wide holidays

Product & market

Pricing

Demo-led, quote-based SaaS subscription; historical bootcamp offerings used income-share agreements.

Differentiators

  • —Unified learning + content management + coaching in one platform
  • —AI-native sales enablement with generative AI
  • —Peer-to-peer learning and crowd-sourced best practices
  • —Built for distributed/remote sales teams
  • —50+ integrations into existing sales workflows
  • —Real-time automated coaching and analytics
  • —Knowledge capture from top reps
  • —Continuous learning beyond one-time training

Technology

Generative AI
Model Context Protocol (MCP)
Semantic search
Content tagging
AI roleplay
Automated coaching
Call scoring
Pitch grading
Slack integration
Salesforce integration
Gong integration
Outreach integration
Microsoft Teams integration
Zoom integration

Customers

Sales teams and GTM teams
SaaS companies
FinTech companies
Enterprise sales organizations
IT/software companies
Qualtrics (testimonial)

Competitors

Mindtickle
UPTOO
SalesScreen
Wellesley Hills Group (RAIN Group)
uniRow
RevPilots
MySalesCoach

Scale & contact

Estimated revenue

Approximately $6.3M ARR (GetLatka estimate); some third-party profiles place it in the $10M-$25M range.

Estimated monthly visits

18.7K

Traffic estimate as of Jun 2026

hello@flockjay.com(510) 431-8145

Signals & risks

Layoff
Aug 2021

Flockjay laid off at least half of its workforce (roughly 30-45 people) as it pivoted away from bootcamps into B2B SaaS.

Source
Other
Apr 2022

The company completed a major business pivot from bootcamps to Flockjay Elevate, an internal sales-enablement SaaS product.

Source

Latest news

Flockjay Launches AI Roleplay and Puts Practice into Performance

Flockjay blog · Jul 2026

Launch of AI Roleplay, which lets reps practice sales conversations with AI personas, score against custom rubrics, and verify readiness before live calls.

Introducing the Flockjay MCP Server: Your Enablement Data, Now AI-Ready

Flockjay blog · Jul 2026

Announced an MCP server so AI assistants can securely query enablement data like rep progress, coaching insights, and content analytics.

5 GTM Roles That Need AI Roleplay (And You Probably Didn't Think Of)

Flockjay blog · Jun 2026

Explains how AI roleplay extends beyond sales into customer success, solution engineering, implementation, partner management, and marketing.

Flockjay lands on a new SaaS-y vision for tech sales

TechCrunch · Apr 2022

Covers the company's post-layoff pivot to Flockjay Elevate, an internal sales enablement SaaS platform.

Flockjay cuts at least half of its workforce as it pivots away from bootcamps into B2B SaaS

TechCrunch · Aug 2021

Reported layoffs affecting at least half of the workforce amid the shift from bootcamps to B2B SaaS.

AboutBlog / ResourcesBook a demoCareersGitHubHomepageLinkedIn companyResource LibrarySupportX / Twitter
SourcesFlockjay homepageAbout FlockjayResource LibrarySupportSales Enablement SoftwareYC Jobs at FlockjayLinkedIn company pageGitHub organizationX/TwitterTechCrunch: layoffs/pivotTechCrunch: SaaS pivotTechCrunch: funding/on-rampFlockjay funding blogFlockjay blog: AI RoleplayFlockjay blog: MCP ServerGetLatka revenue profileCB Insights profileTracxn funding profile

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