Flo blog · Jul 2026
Flo launched Flo AI, a natural-language analytics layer across recruiting and performance data, expanding the platform beyond recruiting into talent insights.
We help law firms hire the best legal talent faster
Company research
Public company, workplace, funding, and market signals
Overview
Flo (formerly Flo Recruit) is an Austin-based legal talent software company that connects law firms, law schools, agencies, and legal talent through recruiting, applicant tracking, pipeline building, performance management, and the Flo Forward career platform.
Primary product
A legal talent platform centered on ATS/recruiting workflow software, pipeline building, performance management, and the Flo Forward career platform.
Founded
2019
Headquarters
Austin, Texas, United States
Team size
50-60
Work style
Hybrid
Industry
Software Development
Sub-industry
Legal recruiting software / legal talent platform
Offices
Austin, Texas (HQ)
7001 Burnet Rd, Suite 400, Austin, Texas
623 W 38th St, Suite 340, Austin, Texas
Business model
B2B SaaS
Enterprise subscription
Sales-led demo model
Free end-user career platform for legal talent
Funding
Stage
Series A
Total raised
$19.9M
Latest round
Series A · May 2025
Latest amount
$5M
People & investors
Leadership
Founder & CEO
Co-Founder & CTO
SVP, Operations & People
VP, Finance
VP, Revenue
VP, Engineering
Director of Growth & Partnerships
Director of Marketing
Member, Board of Directors
Work & culture
Fast-paced, action-oriented, and customer-feedback-driven; the company emphasizes ownership, learning by doing, caring deeply, making an impact, and turning problems into opportunities.
Work style
Hybrid
Compensation
No public salary bands were found; the public compensation signal is a standard benefits package plus stock options.
Benefits
Generous PTO
Personal days
Medical insurance
Dental insurance
Vision insurance
401(k)
Stock options
Parental leave
4-week sabbatical after 5 years
Free parking at the Austin office
Product & market
Pricing
Sales-led enterprise SaaS; public pages emphasize demo/request-demo motion, while Flo Forward is free for legal talent.
Differentiators
- —Built specifically for legal recruiting and legal talent workflows
- —Connects law firms, law schools, search firms, and legal talent in one ecosystem
- —Combines ATS, pipeline building, and performance management in one platform
- —Flo Forward gives legal talent a free career navigation layer
- —Integrates with HRIS and matter/billing systems
- —Industry-expert positioning and legal-specific workflow design
- —Flo AI adds natural-language analytics across recruiting and performance data
Technology
Intercom
HubSpot
Google Cloud
React
Java
Kotlin
Python
GraphQL
Datadog
New Relic
Prometheus
Docker
MySQL
Redis
RabbitMQ
TypeScript
Customers
Law firms
Law schools
Search firms
Legal talent (attorneys and law students)
Morris James
McKool Smith
Brooks Pierce
Washington & Lee Law School
Elsberg Baker & Maruri
Competitors
Greenhouse
iCIMS
LinkedIn
Indeed
Glassdoor
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
14.9K
Traffic estimate as of Jul 2026
Latest news
Business Wire · Mar 2026
Flo launched performance management to connect recruiting with talent development and announced the rebrand from Flo Recruit to Flo.
Business Wire · May 2025
Flo announced a Series A led by LiveOak Ventures and Moneta Ventures to expand career services and law-firm talent solutions.
Business Wire · Aug 2024
Flo publicly launched Forward, its legal career platform for law students, job listings, events, firm profiles, and interview tracking.
Law.com / Legaltech News · Aug 2023
Coverage of Flo's $4.2M seed round and its plan to expand legal recruiting tools and law-school visibility.
Jobs and careers at Flo Recruit
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