Fortune · Jul 2026
Reports Fleek's $25M Series B and explains the origin story: a Brick Lane vintage shop closure exposed how fragile and broker-dependent the secondhand supply chain was.
A B2B marketplace for wholesale second hand fashion
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Fleek is an AI-native B2B marketplace for wholesale vintage and secondhand fashion. It connects verified suppliers with resellers, retailers, and boutiques, and adds AI grading/pricing, buyer protection, shipping/customs support, and sourcing tools to make wholesale secondhand trade easier at scale.
Primary product
AI-powered wholesale marketplace for secondhand/vintage fashion
Founded
2021
Headquarters
London, United Kingdom
Team size
100-150
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
B2B wholesale marketplace for secondhand/vintage fashion
Offices
London (Shoreditch/Spitalfields), United Kingdom
San Francisco, United States
Pakistan
India
Business model
B2B marketplace
AI-powered software platform
Logistics and shipping services
Embedded financing / Buy Now, Pay Later
Funding
People & investors
Leadership
Co-Founder and CEO
CTO, Co-Founder
VP of Growth
Head of Marketplace
Head of People
Director of Finance & Business Operations
Womenswear Lead PK
Work & culture
Founder-led, high-ownership, non-hierarchical, fast-moving, and AI-native. The London team is typically in-office 3–4 days a week, and the company emphasizes building with AI rather than around it.
Work style
Flexible
Visa sponsorship
Limited
Compensation
Public job ads mention competitive salary, performance bonus on some roles, and equity in some engineering postings; examples also show role-based salary bands such as £80k-£140k for senior engineering and £50k-£60k for people ops roles.
Benefits
Claude Code access for candidates during the interview process
Employee discounts to buy on Fleek
Medical insurance
Pension contribution
All required tech & equipment
Competitive salary plus performance bonus on some roles
Product & market
Pricing
Wholesale marketplace pricing; public pages emphasize order-based wholesale buying, buyer protection, shipping/customs, and BNPL, but do not publish a standard fee schedule.
Differentiators
- —Verified suppliers and buyer protection
- —Transparent grading from photos/video via FleekSort
- —Small minimum order quantities
- —Live virtual handpick and Demand Hub
- —End-to-end shipping and customs clearance
- —AI-native grading, pricing, cataloging, and buyer matching
- —Buy Now, Pay Later up to 30 days
- —Global supplier network across 100+ countries
Technology
React
React Native
Node.js
TypeScript
GraphQL
PostgreSQL
SQL
OpenAI
Snowflake
dbt
Segment
HubSpot
Intercom
Zendesk
Greenhouse
Deel
Jira
Salesforce
Looker
Tableau
Customers
resellers
retailers
vintage shops
boutiques
multi-channel businesses
wholesale suppliers
Competitors
Vinted
Depop
eBay
thredUp
Swap.com
The RealReal
Whatnot
Scale & contact
Estimated revenue
$5M-$25M
Estimated monthly visits
219.5K
Traffic estimate as of Jun 2026
Latest news
Tech.eu · Jul 2026
Covers the Series B led by Burda Principal Investments and highlights FleekSort, the company's AI model for identifying, categorizing, and grading garments from images and videos.
London Business News · Apr 2026
Covers Fleek's hiring expansion and the appointment of Matthew Parker as founding Head of Talent to build the people function and recruit AI-first operators.
TheIndustry.fashion · Apr 2026
Interview with Abhi Arora about building Fleek, including how the founders came from tech rather than fashion and how AI is reshaping the supply chain.
TechCrunch · Nov 2024
Announced $20.4M total funding ($14.8M Series A and $5.6M seed), with HV Capital leading the Series A and a16z/Y Combinator among the backers. The article also says Fleek had worked with 10,000 resellers and retailers across 70 countries and moved 2.5M items from 1,000 wholesale suppliers.
Jobs and careers at Fleek
10 jobs at Fleek
Key Account Manager
On-site
Supply
India; Bengaluru, Karnataka, India
2w ago
On-site
Full-time
General Manager - India
On-site
Supply
India; Bengaluru, Karnataka, India
2w ago
On-site
Full-time
Special Projects Lead - Category Expansion
On-site
Commercial
London; London, England, United Kingdom
1mo ago
On-site
Full-time
Chief of Staff
On-site
Operations
London
1mo ago
On-site
Full-time
Head of Controllership
On-site
Finance
London
2mo ago
On-site
Full-time
Ex-YC Founder
On-site
Technology
London
4mo ago
On-site
Full-time
Account Manager
On-site
Go-To-Market
London
7mo ago
On-site
Full-time
VP Finance
On-site
7mo ago
On-site
Full-time
Commercial Director
On-site
Go-To-Market
London
7mo ago
On-site
Full-time
Account Executive
On-site
Go-To-Market
London
7mo ago
On-site
Full-time