Acquisition
Sep 2024Flaviar acquired Speakeasy Co. in a cash-and-stock deal and folded its agency/fulfillment services into Flaviar Checkout, expanding the company's B2B alcohol e-commerce footprint.
SourceCompany research
Public company, workplace, funding, and market signals
Overview
Flaviar is a New York-based premium spirits membership and e-commerce company founded in 2012. It started as a whiskey and spirits tasting club and now spans consumer subscriptions, DTC retail marketplace offerings, and B2B alcohol e-commerce tools through Flaviar for Business.
Primary product
Flaviar Club premium spirits membership and tasting-box subscription
Founded
2012
Headquarters
New York, New York, United States
Team size
51-200 employees
Work style
Flexible
Industry
Beverage Manufacturing
Sub-industry
Premium spirits / beverage alcohol e-commerce
Offices
244 5th Ave Suite F247, New York, NY 10001, United States
4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB
Likozarjeva 3, Ljubljana, 1000, Slovenia
Business model
subscription membership
DTC spirits retail marketplace
B2B alcohol e-commerce enablement
consultancy / creative studio
brand incubator / accelerator
Funding
Stage
Series A
Total raised
$13.9M
Latest round
Series A · Oct 2021
People & investors
Leadership
Co-founder & CEO
Co-founder
Founder
CTO
Vice President Marketing
Director of Software Engineering
Web Engineering Team Lead
Associate Director of Talent & Culture
Operations and Business Development Director - Europe
Head of Engineering, Barcart
Work & culture
Mission-driven, international, and product-obsessed culture centered on spirits discovery and building modern alcohol commerce. Public values emphasize ownership, helping others win, and a bold, entrepreneurial 'pirate' mindset, with a strong openness to flexible and remote work.
Work style
Flexible
Compensation
Public careers material says Flaviar offers competitive compensation, a bonus scheme, and stock options, but no public salary bands were found.
Benefits
Free Flaviar Club membership
Flexible work schedule
Open to remote work
Competitive compensation and bonus scheme
Generous parental and family leave
Weekly lunches/brunches
Stocked kitchen and coffee bar
Comprehensive health plans
Company ownership through stock options
Product & market
Pricing
Membership/subscription plus product sales and B2B services; consumer offerings include paid tasting boxes and membership tiers, while Flaviar for Business monetizes checkout, ads, and insights services.
Differentiators
- —Premium spirits discovery club with tasting boxes
- —Exclusive and rare releases through member access
- —Combination of consumer club, marketplace, and B2B alcohol commerce tools
- —Shopify Plus-compliant alcohol checkout and fulfillment tooling
- —Large retailer network across the US, EU, and other markets
- —Own-brand / original spirits and brand incubation
Technology
Snowflake
Python
Jira
Stripe
QuickBooks
Django
ShipStation
Linnworks
ClickUp
Shopify
GraphQL
Sage Intacct
Jasper
Impact
AMP
Flywheel
Google Sheets
Monday.com
Microsoft
Magento
Customers
Spirits enthusiasts and club members
Beverage alcohol brands
Retailers and trade partners
Direct-to-consumer alcohol shoppers
Whiskey and premier spirits collectors
Competitors
Caskers
ReserveBar
The Whisky Exchange
Mash&Grape
Drizly
WineCollective
The Beer Guy
Designated Delivery
Liquor Valet
Thirstie
Scale & contact
Estimated revenue
USD 10M–20M
Estimated monthly visits
133.7K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Popular Mechanics · Nov 2025
Popular Mechanics reviewed Flaviar's 2025 whiskey advent calendar, highlighting the premium packaging, 24 whiskey samples, and bundled Flaviar Black membership.
Flaviar · May 2025
Flaviar said it became the first beverage-alcohol-focused platform to achieve SOC 2 certification, positioning security as a selling point for enterprise clients.
Flaviar · Sep 2024
Flaviar acquired Speakeasy Co. and said the combined business had crossed $100 million in online BevAlc sales, expanding its B2B checkout, ads, and insights offerings.
Flaviar · Jun 2024
Flaviar announced a strategic partnership with Republic National Distributing Company to accelerate compliant alcohol e-commerce growth on Shopify.
Jobs and careers at Flaviar
0 jobs at Flaviar
No open positions
Check back later for new openings