JetBrains (LinkedIn) · Jul 2026
JetBrains highlighted Fitia as a startup in its startup program and said the company is scaling its product and impact with JetBrains tooling.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Fitia is a Y Combinator-backed AI nutrition and meal-planning app founded in 2019. It helps users track calories/macros, log food by photo/voice/text/barcode, and follow personalized meal plans built on a nutritionist-verified food database. Public profiles vary on some operational details (notably HQ/employee count), but the company is clearly active across the U.S. and Peru.
Primary product
AI nutrition tracker and personalized meal-planning app
Founded
2019
Headquarters
San Francisco, California, United States
Team size
11-50 employees
Industry
Wellness and Fitness Services
Sub-industry
Nutrition and meal-planning apps
Offices
San Francisco, California, United States
Lima, Peru
Business model
freemium
subscription
consumer mobile app
Funding
Stage
Seed
Total raised
$125K
Latest round
Seed · Sep 2021
Latest amount
$125K
Sep 2021 · Y Combinator
People & investors
Work & culture
Public materials suggest a science-backed, nutritionist-reviewed, product-led culture focused on rapid iteration, personalized nutrition, and AI-assisted coaching.
Product & market
Pricing
Freemium subscription app with Premium plans priced at about $19.99/month, $59.99/year, and a Family Plan at $89.99/year.
Differentiators
- —AI food logging by photo, voice, text, and barcode
- —Nutritionist-verified food database
- —Auto-generated personalized meal plans
- —Shopping lists and meal-plan rebalancing
- —Micronutrient and food-quality tracking
- —24/7 AI nutrition coach
- —Local-market and Spanish-language focus
Technology
Kotlin
Swift
Jetpack Compose
Firebase
SQLite
TypeScript
React
Python
gRPC
Azure
Google Cloud Platform
Apple Health
Health Connect
Customers
People trying to lose fat
People trying to gain muscle
Consumers who want calorie and macro tracking
Users who want automated meal plans and grocery lists
Spanish-speaking nutrition app users in LATAM and Spain
Competitors
MyFitnessPal
Noom
Lose It!
Cronometer
MacroFactor
Lifesum
Scale & contact
Estimated revenue
≈$3.5M annual revenue (2024 public estimate)
Estimated monthly visits
361K
Traffic estimate as of Jun 2026
Latest news
Gestión · Jun 2026
Spanish-language coverage of Fitia’s U.S. expansion, 10M+ users, and competitive positioning versus MyFitnessPal, Lose It, Cronometer, and MacroFactor.
The Jerusalem Post · Jun 2026
Profiles Fitia’s expansion from Latin America into the U.S., saying it has more than 10 million users and strong traction across Spanish-speaking markets.
Fitia (LinkedIn) · Jun 2026
Fitia announced day-by-day calorie and macro customization, aimed at making meal plans more flexible around workouts and weekends.
Fitia (LinkedIn) · May 2026
Fitia announced Coach Tones, a feature that lets users customize the personality and tone of its AI coach.
Jobs and careers at Fitia
0 jobs at Fitia
No open positions
Check back later for new openings