LinkedIn · Jun 2026
A recruiting post for a Preventista TAT role, highlighting the company’s customer closeness, sales focus, and active hiring.
The one-stop shop for healthy products
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
FitHub is a Colombian healthy-supermarket and omnichannel grocery retailer focused on curated healthy foods, supplements, and wellness-oriented products, with physical stores in Barranquilla, Bogotá, and Medellín and online ordering/delivery.
Primary product
Healthy supermarket / online grocery marketplace for healthy foods, supplements, and wellness products
Founded
2017
Headquarters
Cra. 74 #76-74, Barranquilla, Atlántico, Colombia
Team size
20-30
Industry
Retail
Sub-industry
Healthy grocery / supermarket / food-tech e-commerce
Offices
Cra. 74 #76-74, Barranquilla, Atlántico, Colombia
United States
Business model
B2C retail
online grocery e-commerce
physical retail
omnichannel retail
private label
Funding
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CMO
Co-Founder & CTO
Directora de operaciones
Director de expansión
Director técnico
Founders
Co-Founder & former COO
Work & culture
Public posts emphasize a wellness-first, customer-close, growth-oriented culture centered on healthy habits, personalized advice, community, and expansion.
Compensation
No public salary bands or compensation policy were found; hiring posts emphasize growth, challenge, and impact rather than pay ranges.
Product & market
Pricing
Per-item retail pricing through online and store channels, with launch promotions and free-delivery offers on some markets.
Differentiators
- —healthy and eco-friendly sourcing criteria
- —curated assortment of healthy products
- —private-label / own-brand products
- —physical stores plus online ordering
- —personalized nutrition advice
- —free delivery in Medellín
- —premium products and promotional launches
Technology
HubSpot
Klaviyo
LinkedIn
FICO
Asana
TikTok
Combin
LinkedIn Ads
Instapage
Google Ads
Medium
Amazon Web Services
Google Tag Manager
Customers
health-conscious consumers in Colombia
fitness and wellness shoppers
families seeking healthier groceries
online grocery customers
shoppers in Barranquilla, Bogotá, and Medellín
Competitors
Éxito
Rappi
Merqueo
JOKR
Good Eggs
Scale & contact
Latest news
LinkedIn · Mar 2026
FitHub announced the opening of its fifth location in Colombia and third in Bogotá, at C.C. El Retiro, emphasizing curated healthy products, functional foods, and continued expansion.
LinkedIn · Jun 2025
FitHub celebrated the opening of its fourth store in Colombia and second in Bogotá, positioning the brand around fair prices and a broader family shopping basket.
Company blog · May 2025
The company announced a Bogotá store at Cra. 15 #118-16 in Usaquén near Unicentro, with personalized advice, opening promotions, and premium products.
Company blog · Nov 2024
The Medellín launch post described a web platform, 2,000+ products, and free delivery across the city.
Jobs and careers at FitHub
0 jobs at FitHub
No open positions
Check back later for new openings