Acquisition
Jan 2022Bring Me That announced an asset purchase of Habitat Logistics delivery operations; the announcement said FIRST would double down on software after selling delivery assets.
SourceThe best way for any business to offer delivery.
Company research
Public company, workplace, funding, and market signals
Overview
FIRST (firstdelivery.com) is a remote, Philadelphia-based delivery orchestration SaaS that centralizes orders, dispatch, customer tracking, and access to third-party fleets for restaurants, pizza shops, ordering services, and delivery fleets. The public record is a bit messy on history: current company/profile sources list the business as founded in 2021, while YC and other legacy sources trace the business back to Habitat Logistics / 2014. No public GitHub, X, or engineering blog was surfaced in the sources reviewed.
Primary product
Delivery Command Center / delivery management platform
Founded
2021
Headquarters
Philadelphia, Pennsylvania, United States
Team size
11-50
Work style
Remote
Industry
Transportation, Logistics, Supply Chain and Storage
Sub-industry
Delivery management software / last-mile delivery software
Business model
B2B SaaS
API platform
delivery orchestration software
logistics software
Funding
Stage
pre-seed / seed
Latest round
Pre-Seed Round · Mar 2022
People & investors
Leadership
Co-founder & CEO
Co-founder, VP Strategy and Partnerships
Head Of Operations & Finance
Board Member, Investor
Founders
Co-founder & CTO (Habitat Logistics / predecessor to FIRST)
Investors
Work & culture
Remote, merchant-focused, and operator-driven; public materials emphasize fast human support, self-serve onboarding, practical delivery tooling, and shipping customer-facing improvements such as PIE/PIE 2 rather than hype-heavy positioning.
Work style
Remote
Product & market
Differentiators
- —Single API to tap into 30+ fleets
- —Delivery Command Center for centralized dispatch
- —Custom dispatch strategy / auto-dispatch rules
- —Branded live tracking, chat support, and feedback tools
- —Multi-merchant support and refund automation
- —Self-serve onboarding with go-live in under 24 hours
- —Built for both owned fleets and third-party fleets
Technology
React Native
Node.js
Express.js
PostgreSQL
MobX
Redux
Google Workspace
Salesforce
Olo
DoorDash
Grubhub
LinkedIn
AWS
Customers
Felipe's Taqueria
Beyond Menu
Hotbox Cookie Co.
Competitors
DoorDash Drive
Uber Direct
BringMeThat
Olo
Slice
FarEye
Paxel
Scale & contact
Estimated revenue
~$1M-$2M estimated annual revenue (public estimates center around ~$1.2M ARR)
Estimated monthly visits
3.7K
Traffic estimate as of Jul 2026
Signals & risks
Latest news
FIRST Delivery LinkedIn · May 2025
Company post announcing booth حضور at NRA Show and highlighting co-founders Andrew Nakkache and Alex Winokur.
Stream · May 2025
Interview/article with FIRST co-founder and CEO Andrew Nakkache about restaurant delivery, flexibility/control, and the PIE/PIE 2 product direction.
Savor.fm / Substack · Mar 2025
Podcast/article discussing FIRST's delivery strategy, catering complexity, and the company's evolution from a fleet business to a software/network model.
FIRST Delivery LinkedIn · Mar 2025
Company post says PIE 2 launches 3/25/25 and emphasizes practical solutions for pizzerias rather than AI hype.
Andrew Nakkache LinkedIn · Mar 2024
Andrew Nakkache shared takeaways from Pizza Expo, including pizza delivery being table stakes, the role of internal drivers and overflow fleets, and other operational insights.
Jobs and careers at FIRST
0 jobs at FIRST
No open positions
Check back later for new openings