GetLatka · Apr 2025
A 2025 profile update estimated 2024 revenue at $40.9M ARR, listed 3 employees, and showed a San Francisco headquarters with Chris Horne as founder/CEO.
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Filta (getfilta.com) is a San Francisco-based face-filter NFT marketplace and digital wearables platform founded by Chris Horne. It lets creators build, publish, and sell AR face filters and digital wearables for video calls, streaming, social media, and NFT use, with a creator marketplace, Unity-based tooling, and brand/IP collaboration offerings. Public third-party datasets disagree on some financial details, so unsupported or conflicting fields are left null or noted conservatively.
Primary product
Face filter NFT marketplace and digital wearables platform
Founded
2021
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
Augmented reality face filters and NFT/digital wearables marketplace
Business model
Marketplace
Creator tools
Consumer app
Brand/IP services
Funding
Stage
Pre-Seed
Total raised
$125K
Latest round
Pre-Seed · Aug 2021
Latest amount
$125K
Aug 2021 · Y Combinator
People & investors
Leadership
Founder & CEO
Work & culture
Creator-first, AR/web3-oriented culture centered on digital wearables, artist monetization, and experimenting with new forms of social media presence.
Compensation
No public employee compensation data found. Public creator compensation signals include up to 10% royalties on resales and monetization through filter sales.
Benefits
Up to 10% royalties on resales for creators
One-click publish to desktop and mobile
Unity-based creator tooling
Creator help center and tutorials
Product & market
Pricing
Marketplace with creator monetization and resale royalties; public consumer pricing is not disclosed.
Differentiators
- —Desktop support in addition to mobile
- —One-click publish from creator tooling
- —Unity plugin for filter creation
- —High technical limits for filters (e.g. 60 FPS, large textures, high triangle counts)
- —Photoreal materials and lighting
- —Marketplace for buying/selling/wearing limited-edition filters
- —NFT and wallet-based wearables support
- —Creator help center, tutorials, and setup guides
Technology
Unity
C#
HLSL
ShaderLab
iOS app
Desktop app
Notion
Typeform
Customers
Creators
Artists
Brands
NFT projects
Fans
Collectors
Streamers
Vloggers
Independent artists
Video-call users
Social media users
Competitors
Instagram
Snapchat
Scale & contact
Estimated revenue
Approx. $25M-$40.9M est. ARR (third-party estimates vary)
Latest news
LinkedIn · Jul 2024
A LinkedIn post announced a Filta AR workshop and referenced Unity materials, lighting, and post-processing, supporting the company’s creator-tooling focus.
YouTube · Jun 2024
A short-form video demonstrated AR face accessories from the GetFilta app, showing public product usage and positioning.
Apple App Store · Feb 2024
The app listing shows a 2024-02-28 update for version 2.2.26 with various bug fixes, confirming the product is actively maintained.
Jobs and careers at Filta
0 jobs at Filta
No open positions
Check back later for new openings