LinkedIn · Jun 2026
Company post signaling a brand/portfolio evolution to Rupin by Udhaar Book and reinforcing the company’s positioning around merchant financial tools.
We're Khatabook / OkCredit for Pakistan
Public company, workplace, funding, and market signals
Udhaar Book is a Pakistan-focused merchant fintech and business-management app that digitizes khata/bookkeeping, payments, inventory, payroll, invoicing, and merchant earning services for micro-SMEs.
Primary product
All-in-one digital khata / business management app for Pakistani merchants
Founded
2020
Headquarters
Karachi, Pakistan
Team size
70-80 employees
Industry
Financial Services
Sub-industry
Merchant fintech / digital bookkeeping software
Offices
0 jobs at Udhaar App
Check back later for new openings
Business model
Stage
Seed
Total raised
$7.6M
Latest round
Seed · Nov 2021
Latest amount
$6M
Leadership
Founder and CEO
Co-Founder
Co-Founder
Syed Fahad Ahmed Qadri
Chief Operating Officer
Ahmed Hussain Warwani
Head of Information Security
Syed Mashhood Hussain
Strategy Lead
Mohsin Rizvi
Head of Commercials B2B Partnerships & Vendor Relationship
Founders
Co-Founder
Investors
Public hiring posts and third-party profile snippets suggest a growth-oriented, product-heavy culture focused on innovation and merchant impact; public review snippets are mixed, with work-life and compensation scoring lower than overall culture/career scores.
Compensation
Public third-party snippets surface salary ranges such as Software Engineer (INR 380,772/year), Full Stack Developer (PKR 1,206,240/month), and Project Manager (PKR 1,812,051/year), alongside an employer rating around 3.2/5 and compensation score around 2.6/5.
Pricing
Free core app with commission-based monetization on Easyload, bill payments, and vouchers; no subscription fee is publicly stated.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
143.4K
Traffic estimate as of May 2026
LinkedIn · Jun 2026
Company post signaling a brand/portfolio evolution to Rupin by Udhaar Book and reinforcing the company’s positioning around merchant financial tools.
Udhaar blog · Apr 2026
Official blog post positioning Udhaar Book as a business wallet for payments, cash flow control, and merchant bookkeeping.
Udhaar blog · Mar 2026
Official blog post emphasizing automated reminders, payment tracking, and faster collections for credit-based merchants.
Udhaar blog · Aug 2025
Official blog post framing Udhaar Book as a digital khata solution for Pakistani small businesses.
Udhaar blog · Jun 2025
Official blog post positioning Udhaar Book as a Vyapar alternative for Pakistani merchants and highlighting product migration support.