Acquisition
Nov 2022Female Invest acquired Gaia Investments, a Danish sustainability-focused investment platform, to add trading functionality and broaden the product.
SourceFemale Invest is a social e-learning app for finance and investing
Company research
Public company, workplace, funding, and market signals
Overview
Female Invest is a women-focused financial learning and investing platform that combines education, a community, and investing tools to help members budget, learn to invest, and build long-term wealth.
Primary product
A subscription-based financial education and investing app for women, centered on personalized learning paths, community, and the Playvest simulator.
Founded
2019
Headquarters
London, England, United Kingdom
Team size
40-50
Industry
Financial Services
Sub-industry
FinTech / personal finance education
Offices
London, England, United Kingdom
Copenhagen, Denmark
Business model
consumer subscription membership
corporate workshops and partnerships
team memberships
Funding
Stage
Late seed / Series A / venture-backed
Total raised
$40.4M
Latest round
Venture Round · Feb 2025
Latest amount
$23M
People & investors
Leadership
Co-Founder & Co-CEO
Co-Founder
Camilla Falkenberg
Co-Founder
Head of Engineering
Amanda Isabel Brogaard Pedersen
Head of Product
Work & culture
Mission-driven and community-heavy; public hiring/careers material emphasizes a close-knit team, freedom under responsibility, drive, team spirit, and celebration culture.
Product & market
Pricing
Monthly and annual subscription membership; corporate workshops and partnership pricing by quote.
Differentiators
- —Built specifically for women
- —Personalized learning paths
- —Playvest virtual trading simulator using real market data
- —Expert-led courses, videos, articles, quizzes, and webinars
- —Global community with localized content for Denmark, the UK, and global members
- —Daily market news and financial wellbeing content
- —Corporate workshops and team memberships
Technology
React
React Native
TypeScript
Webflow
Customer.io
Klaviyo
Zapier
Figma
Git
Adobe
Notion
Google Docs
Microsoft
Canva
YouTube
Typeform
Nielsen
Azure
Customers
women seeking financial education and investing guidance
paying individual subscribers across multiple countries
corporate teams and employers buying workshops or memberships
Competitors
Finimize
Practical Money Skills
Investmate — Learn to trade
Zuu
Suze Orman
Scale & contact
Estimated revenue
$5M-$10M ARR (self-reported about $5.2M ARR)
Estimated monthly visits
127.9K
Traffic estimate as of Jul 2026
Signals & risks
Latest news
The Bookseller · Feb 2026
The founders’ next book project attracted a six-way rights auction, signaling continued media and brand momentum for the team behind Female Invest.
Female Invest · Dec 2025
The company recapped a major 2025 with record webinar signups, new product improvements, and community growth, while previewing a large 2026 initiative.
The Optimist Daily · Feb 2025
Coverage of Female Invest’s $23 million funding round and U.S. expansion plans.
Female Invest · Aug 2024
Official announcement of the Series A round led by Educapital and Rubio, plus the member crowdfunding component.
Business Insider · Jul 2024
Reports the $11.2 million raise, subscription pricing, paying-user scale, and U.S. expansion plans.
Jobs and careers at Female Invest
0 jobs at Female Invest
No open positions
Check back later for new openings