Washington University Skandalaris Center · Feb 2025
University coverage of Ryan Richt and the launch of BODYSIM, including the product’s digital twin positioning and subscription model.
Gain Muscle and Shed Fat with a Digital Twin of Your Body
Public company, workplace, funding, and market signals
BODYSIM is Well Principled’s consumer fitness and health-optimization product: a digital-twin app that fuses body-composition, wearable, food, and blood-panel data to forecast outcomes and prescribe workouts and meal plans.
Founded
2018
Headquarters
St. Louis, Missouri, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
AI-powered fitness and health optimization software
Offices
Business model
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Stage
seed
Total raised
$2.7M
Latest round
Grant · Oct 2020
Latest amount
$50K
Leadership
Founder & CEO
Co-Founder & Principal Platform Engineer
Co-Founder & Principal Engagement Engineer
Strategic Adviser
Chair of Science Advisory Board
Founders
Co-Founder
Public materials suggest a science-led, highly technical, self-experimentation-heavy culture focused on translational research, quantitative rigor, and performance optimization for fitness users.
Pricing
Paid consumer subscription service with a large upfront fee plus recurring monthly subscription; public pricing has been listed at $1,599 to start plus $239/month, and support documentation also references a $5,000/year system price.
Differentiators
Technology
Customers
Estimated revenue
≈$630k/year (third-party Growjo estimate)
Estimated monthly visits
1.8K
Traffic estimate as of Sep 2025
Washington University Skandalaris Center · Feb 2025
University coverage of Ryan Richt and the launch of BODYSIM, including the product’s digital twin positioning and subscription model.
St. Louis Magazine · Feb 2025
Local coverage of the launch, team size, testing process, pricing, and the app’s use of scans, blood panels, and exercise guidance.
PR Newswire · Feb 2025
Official launch announcement describing BODYSIM’s digital-twin fitness platform, St. Louis launch, product features, pricing, and founder commentary.
Y Combinator
YC launch page describing the product overhaul into a fitness forecasting system and summarizing the body-modeling workflow and bundled subscription experience.