Incubees · Feb 2024
States Farmtheory is headquartered in Bengaluru, was founded in 2019, and has onboarded 3,000 partner farmers and served 1,500+ kitchens since inception.
India's first vegetable delivery service to restaurants with a hack
Company research
Public company, workplace, funding, and market signals
Overview
Farmtheory is a Bengaluru-based B2B agri-food startup that sources cosmetically imperfect but edible produce directly from farmers and sells it to restaurants, cloud kitchens, caterers, and food processors to reduce food waste and improve farmer incomes. Public evidence is limited and the company site currently shows a test-mode landing page.
Primary product
B2B produce-sourcing / farm-to-kitchen marketplace for "freeform" (cosmetically imperfect) fruits and vegetables
Founded
2019
Headquarters
Bengaluru South, Karnataka, India
Team size
1-10
Industry
Food and Beverage Services
Sub-industry
Agri-food / agritech B2B marketplace
Offices
Bengaluru South, Karnataka, India (HQ)
Bengaluru, Karnataka, India
United States (presence reported)
Business model
B2B marketplace
Direct farm-to-business procurement and distribution
Supply-chain platform
Funding
Stage
Seed
Total raised
$1.6M
Latest round
Seed · Feb 2024
Latest amount
$1.5M
People & investors
Work & culture
Mission-driven startup oriented around an ethical, inclusive food system, sustainability, and reducing food waste; public hiring posts suggest an active build-and-scale phase.
Compensation
No public compensation bands found; public hiring signals mention engineering, product, backend, frontend, sales, and dispatch roles but do not disclose pay.
Product & market
Pricing
Not publicly listed; likely quote-based B2B supply agreements
Differentiators
- —Focus on "freeform" produce rather than cosmetic perfection
- —Direct sourcing from farmers
- —Built to reduce food waste at the source
- —Positions edible surplus produce into commercial kitchens and food-service buyers
- —Frames the value proposition around farmer income uplift and sustainability
Technology
SQL
Tableau
Python
AMP
Microsoft Excel
Google Sheets
Impact
Harvest
Recognize
React
Customers
Restaurants
Cafes
Cloud kitchens
Catering companies
Food processors
Commercial kitchens
HoReCa businesses
Competitors
WayCool
Jumbotail
Innoterra
Scale & contact
Estimated revenue
Less than ₹10 Cr (FY25 / Mar 31, 2025, Tracxn legal-entity estimate)
Estimated monthly visits
1.2K
Traffic estimate as of Jun 2026
Latest news
The Hindu BusinessLine · Feb 2024
Reports Farmtheory’s $1.45 million seed round led by Merak Ventures and says the company will use the funds to scale operations, expand supply, improve technology, and strengthen the supply chain.
CNBC TV18 · Feb 2024
Explains Farmtheory’s model of buying edible but cosmetically flawed produce and distributing it through commercial kitchens; confirms the Merak Ventures investment and Y Combinator backing.
Inc42 · Feb 2024
Says Farmtheory was founded in 2019 by Arpit Agarwal and Sakshi Agarwal and raised $1.45 million from Merak Ventures to scale its supply arm and technology infrastructure.
Entrepreneur India · Feb 2024
Covers the Merak Ventures seed round and reiterates Farmtheory’s farmer-income and food-waste reduction mission.
Jobs and careers at farmtheory
0 jobs at farmtheory
No open positions
Check back later for new openings