Faire

The global online platform empowering independent retail.

faire.com

HQ: San Francisco, CA, USA

B2B

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Faire is a wholesale technology platform that connects independent brands with retailers, helping brands sell wholesale and helping retailers discover and source products. It positions itself as a platform to level the playing field for small businesses.

Primary product

Online wholesale marketplace for brands and independent retailers

Founded

2017

Headquarters

San Francisco, California, United States

Team size

900-1,000

Work style

Hybrid

Industry

Software Development

Sub-industry

Wholesale marketplace / B2B commerce software

Offices

New York, New York, United States

San Francisco, California, United States

São Paulo, Brazil

Kitchener-Waterloo, Ontario, Canada

Toronto, Ontario, Canada

London, United Kingdom

Waterloo, Ontario, Canada

Business model

Marketplace commissions on orders sourced through Faire

Payment processing fees

Retailer membership subscription (Faire Insider)

Value-added SaaS/tools for brands and retailers

Funding

Stage

late-stage venture / growth-stage private company

Total raised

$1.7B

Latest round

Employee tender / tender offer · Nov 2025

Series I

Nov 2025 · True North Fund

$100M

Tender offer / employee share sale

Nov 2025 · WCM Investment Management

Series H

Sep 2023 · Shopify

Series G extension

May 2022 · Existing investors

$416M

Series G

Nov 2021 · Durable Capital Partners LP

$400M

Series F

Jun 2021 · Sequoia Capital

$260M

Series E

Oct 2020 · Sequoia Capital

$170M

Series D

Oct 2019 · Lightspeed Venture Partners and Founders Fund

$150M

Series B

Jan 2019 · Lightspeed Venture Partners

Series C

Jan 2019 · Founders Fund

Series A

Jan 2018 · Khosla Ventures

Seed

Jan 2018 · Y Combinator

People & investors

Leadership

Max Rhodes

Co-founder and CEO

Marcelo Cortes

Co-founder and Chief Architect (formerly CTO)

Thuan Pham

Chief Technology Officer

Sanjay Raman

Chief Product Officer

Monika Shah

Chief Marketing Officer

Jeff Hodnett

Senior Director of Engineering - Retailer Growth

Ryan Fioravanti

Head of Platform Engineering

Founders

Daniele Perito

Co-founder

Jeff Kolovson

Co-founder

Investors

Baillie Gifford

D1 Capital Partners

Dragoneer Investment Group

DST Global

Durable Capital Partners LP

Forerunner Ventures

Founders Fund

Khosla Ventures

Lightspeed Venture Partners

Norwest Venture Partners

Sequoia Capital

Shopify

True North Fund

WCM Investment Management

Wellington Management

Y Combinator

Work & culture

Public sources describe Faire as mission-driven, data-driven, and increasingly AI-forward. The company emphasizes supporting independent businesses, cross-functional collaboration, and engineering productivity. Public posts also reference a strong internal culture and annual employee traditions.

Work style

Hybrid

Compensation

Public job data shows role-specific salary ranges for some openings, including software engineering and customer experience roles. Company-level compensation philosophy is not fully public, but Glassdoor-style signals suggest mid-to-strong compensation ratings relative to work-life balance.

Benefits

Not publicly confirmed in sourced materials beyond general employee-facing references to jobs and company culture

Faire Insider membership for retailers is public, but not an employee benefit

Public job postings show salary ranges for some roles

Publicly referenced traditions include annual anniversary pins and internal engineering events

Product & market

Pricing

Free to join for both sides; brands pay 15% commission on marketplace orders in North America plus a $10 new-customer fee on first order, with payment-processing fees varying by payout speed; retailers may pay a monthly Faire Insider subscription for shipping perks

Differentiators

—Net 60 terms for eligible retailers
—Free returns on first orders
—Strong retailer verification and brand controls
—Wholesale-only marketplace with marketplace + direct-channel tooling
—Integrated payments, logistics, analytics, and marketing tools
—Shopify partnership and buyer/seller app integrations
—International marketplace reach across North America, Europe, and other regions

Technology

AWS

Kubernetes

Terraform

Snowflake

Databricks

Fivetran

GraphQL

MongoDB

Elasticsearch

Jira

Salesforce

HubSpot

Braze

dbt

Splunk

Python

Kotlin

Jest

GitHub

Buildkite

Customers

Independent retailers

Independent brands

Small and medium-sized businesses

Shopify merchants via partnership integrations

Competitors

Abound

Handshake

Tundra

Ankorstore

Alibaba.com

Amazon Business

Wholesale marketplaces generally

Scale & contact

Estimated revenue

$200M-$300M annual revenue range (public estimate)

Estimated monthly visits

8.3M

Traffic estimate as of Jun 2026

Signals & risks

Layoff

Nov 2023

Faire laid off about 20% of staff, or roughly 250 people, as part of a restructuring.

Source

Layoff

Oct 2022

Prior layoffs of about 7% of staff were reported in 2022.

Source

Acquisition

Jun 2021

Faire acquired Basis One, a strategy and analytics consulting firm, to strengthen analytics and strategy.

Source

Other

Nov 2025

Faire announced a tender offer / employee share sale at a $5.2B valuation, down from prior peak valuations, indicating a valuation reset.

Source

Latest news

Faire Expands Its Wholesale Advertising Platform to Europe and Launches New Tools for Brands

Faire Newsroom · Jul 2026

Faire expanded Promoted Listings to 30 European countries and launched new advertising tools for brands, a meaningful product milestone.

Faire Opens its Wholesale Platform to Millions of Business-Use Buyers

Morningstar / Business Wire · Jun 2026

Faire expanded from retail buyers to business-use buyers such as restaurants, hotels, corporate buyers, and event companies, marking a major platform expansion.

Faire Announces Tender Offer Led by WCM Investment Management

Faire newsroom · Nov 2025

Employee tender offer at a $5.2B valuation; provides liquidity to employees and shareholders.

Get to Know Marcelo Cortes, Faire’s Co-Founder and Chief Architect

Faire Newsroom · Mar 2025

Company profile/leadership update noting Marcelo Cortes’s transition from CTO to Chief Architect and recapping Faire’s founding cohort and engineering expansion.

Wholesale marketplace Faire, which raised at a $12.6B valuation last year, lays off 20% of its staff

TechCrunch · Nov 2023

Reported companywide layoffs of about 250 employees, around 20% of staff.

Jobs and careers at Faire

73 jobs at Faire

Fulfillment Operations Specialist

On-site

Customer Support

Chicago, IL; Chicago, Illinois, United States

Today

On-site

Full-time