Whatnot acquired Shaped; the founder/CEO and nearly a dozen engineers and researchers joined Whatnot, ending Shaped's run as an independent company.
SourceThe real-time retrieval engine for search, feeds, and agents.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Shaped was a New York-based B2B AI infrastructure company for real-time recommendations, search, feeds, and agent memory. Its core product was a unified relevance engine centered on ShapedQL; on 2026-07-15 it announced it had been acquired by Whatnot, with founder/CEO Tullie Murrell and much of the team joining Whatnot.
Primary product
Real-time retrieval and relevance engine (ShapedQL) for search, feeds, recommendations, and agent memory
Founded
2021
Headquarters
New York City, New York, United States
Team size
10-20
Work style
Onsite
Industry
Software Development
Sub-industry
AI infrastructure for search, recommendations, and personalization
0 jobs at Shaped
Check back later for new openings
Offices
Business model
Leadership
CEO & Co-Founder
Co-Founder & Chief Operating Officer
Head of GTM
Founding Account Executive
Sheikh Md. Kibria
Founding Full-stack Engineer
Founders
Co-Founder
Investors
Technical, product-led, and very execution-focused; public hiring posts emphasize autonomy, ownership, fast iteration, and an in-person NYC environment. Recent role posts said the company was in the office 5 days a week, with flexibility for unavoidable conflicts, plus strong emphasis on ML, retrieval, and shipping quickly.
Work style
Onsite
Visa sponsorship
Limited
Compensation
Public postings showed NYC full-time roles with base pay roughly from $60K-$200K depending on role, plus equity. Some job listings indicated sponsorship may be available for certain roles, but no formal universal policy was publicly stated.
Benefits
Pricing
Usage-based pricing with a free Starter tier, a Standard tier with a $500/month minimum, and custom Enterprise contracts.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$2M-$2.4M
Estimated monthly visits
65.5K
Traffic estimate as of Dec 2025
Whatnot acquired Shaped; the founder/CEO and nearly a dozen engineers and researchers joined Whatnot, ending Shaped's run as an independent company.
SourceTechCrunch · Jul 2026
Whatnot announced it acquired Shaped; Tullie Murrell and nearly a dozen engineers/researchers joined Whatnot to lead applied AI research for discovery and personalization.
Shaped · Jul 2026
Official acquisition announcement stating Shaped was acquired by Whatnot and that the team is joining Whatnot to accelerate AI across live commerce.
Shaped · May 2026
Case study describing a personalized feed for New York Magazine / Vox Media that increased page views per session by 2.5x.
Shaped · Jun 2025
Shaped announced SOC 2 Type 2 certification and emphasized enterprise-grade security for production recommendation and search workloads.
Shaped · Jul 2024
Official Series A announcement for $8M led by Madrona Ventures with participation from Y Combinator and operators/founders from several tech companies.