Depict Updates · Feb 2026
Official update announcing scheduled publishing for collection merchandising drafts.
GPT Search & Merchandising for fashion e-commerce
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Depict is a Stockholm-based, YC-backed e-commerce merchandising and discovery platform for fashion and lifestyle brands. It combines visual merchandising, hybrid AI search, and product recommendations to help brands curate storefront discovery with more control than generic personalization tools. Public sources conflict on some current leadership and founding-year details; I used the best-supported current/public combination.
Primary product
AI merchandising and discovery platform for e-commerce brands
Founded
2019
Headquarters
Stockholm, Sweden
Team size
11-50
Work style
Hybrid
Industry
Software Development
Sub-industry
E-commerce search, merchandising, and product discovery
0 jobs at Depict
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Offices
Business model
Leadership
Josep Nolla
CEO
Founder
Chief Commercial Officer
Chief Marketing Officer
Chief Financial Officer
Florian Wachter
Head of Product
Daniel Troger
Tech Lead
Founders
Co-Founder / CTO
AI-native, brand-led, customer-obsessed, and explicitly oriented around ethical AI and giving merchandisers control without sacrificing scale. Public hiring/careers pages emphasize rapid growth, strong autonomy, and cross-functional collaboration.
Work style
Hybrid
Compensation
No public salary bands were found. Public compensation signals include significant equity, a wellness allowance, a remote co-working allowance, relocation help if eligible, and standard benefits like paid vacation and company equipment.
Benefits
Pricing
Public monthly and annual subscription pricing tiered by session volume, with bundle discounts for Merchandising + Search + Recommendations and custom enterprise tiers for larger needs.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Depict Updates · Feb 2026
Official update announcing scheduled publishing for collection merchandising drafts.
Depict Updates · Oct 2025
Official product update describing global merchandising with market-specific adjustments and multi-store synchronization.
WWD · Sep 2025
Covers Depict’s GPT Search launch, brand customers such as Sandqvist, CDLP, Nanushka, and Luca Faloni, and notes the company counts Northzone, Tiger Global, EQT Ventures, Y Combinator, and Initialized Capital among its investors.
KP Substack · Mar 2025
Interview/feature on Depict’s Supergrid launch and John Tan’s view of the company’s shift toward storefront discovery and visual merchandising.
TechCrunch · Feb 2022
Announces Depict’s Series A, 60 customers, and investor list including Tiger Global, Initialized Capital, EQT Ventures, and Y Combinator.