ABC Fitness · Oct 2025
ABC Fitness said it is partnering with Gainful to integrate personalized protein, hydration and pre-workout products into the ABC Trainerize ecosystem, including an affiliate program for coaches.
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Overview
Gainful is a New York-based personalized performance nutrition brand that sells clean, customizable supplements—especially protein, hydration, pre-workout and performance boosts—through a subscription-led DTC model plus retail and partner channels. Its positioning centers on a quiz-based personalization flow, flavor packets, and registered-dietitian support.
Primary product
Personalized protein powder and supplement bundles with flavor packets
Founded
2017
Headquarters
New York, United States
Team size
11-50
Industry
Wellness and Fitness Services
Sub-industry
Personalized performance nutrition / nutraceuticals
Offices
New York, United States
Open Positions
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