LinkedIn post by Matthew Chen · Jun 2026
Highlights Amazon listing-title changes and says Laurence’s models can adapt listing optimization to the new keyword constraints.
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Laurence is a New York-based AI performance marketing company for Amazon sellers. It automates Amazon PPC and related catalog operations with quant-style models, emphasizing bottom-line profit and contribution margin over ROAS.
Primary product
Automated Amazon PPC / performance marketing platform
Founded
2025
Headquarters
New York, New York, United States
Team size
1-10 employees
Industry
Marketing Services
Sub-industry
Amazon advertising / PPC automation
Offices
0 jobs at Laurence
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Business model
Leadership
Founder, CEO
Founder, CTO
Gaspard Loeillot
Founding Engineer
Justin Xiang
Founding Engineer
Aaron Apple
Advisor
Engineering-led, quantitative, founder-driven, and profit-first. The company emphasizes hard math, fast iteration, direct accountability, and rejecting agency-style guesswork and offshore labor.
Pricing
Free account audit, optional 30-day pilot, then public pricing not disclosed.
Differentiators
Technology
Customers
Competitors
LinkedIn post by Matthew Chen · Jun 2026
Highlights Amazon listing-title changes and says Laurence’s models can adapt listing optimization to the new keyword constraints.
Laurence blog · Jun 2026
Announces a $5.8M seed round led by Susa Ventures and Box Group, with Y Combinator and others participating; says Laurence automates Amazon PPC and is expanding into other ad channels.
Laurence blog · Apr 2026
Launches the conversational product on top of live Amazon Ads and Seller Central data, with multiplayer threads, parallel streams, image uploads, and scheduled automations.
Laurence blog · Apr 2026
Describes an internal Obsidian + Claude Code knowledge system that captures campaign decisions and feeds a daily diagnosis pipeline.
Laurence blog · Apr 2026
Adds MCP-based access so assistants can query Amazon Ads data from IDE/terminal workflows and reason over campaigns, metrics, bids, and search terms.