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Evidence

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Evidence

Business intelligence as code

evidence.dev
HQ: Toronto, ON, Canada; Remote
1-10
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Evidence is a Toronto-based, open-core business-intelligence-as-code platform for building reports, dashboards, embedded analytics, and data apps with SQL and markdown. Its current hosted offering, Evidence Studio, adds a browser-based IDE, deployment/publishing, governance, and AI-assisted development on top of the open-source framework.

Primary product

Evidence (BI as Code platform)

Founded

2021

Headquarters

Toronto, Ontario, Canada

Team size

1-10

Industry

Data Infrastructure and Analytics

Sub-industry

Business Intelligence Software

Offices

Toronto, Ontario, Canada

Business model

open core
subscription SaaS
enterprise licensing
self-hosted open source

Funding

Stage

Seed

Total raised

$2.2M

Latest round

Seed · Sep 2023

Latest amount

$2.1M

Seed

Sep 2023 · A.Capital

$2.1M

Pre-Seed

Aug 2021

$125K

People & investors

Leadership

Adam McAskill

Co-Founder & CEO

Sean Hughes

Co-Founder & COO

Archie Sarre Wood

Head of Growth

Investors

A.Capital Ventures
Joe Morrissey
SV Angel
Tido Carriero
Tristan Handy
Y Combinator

Work & culture

Public evidence points to a small, developer-oriented team that values code-driven workflows, version control, testing, open-source community support, and fast iteration. Evidence also emphasizes Slack/community support and a modern software-engineering style of building analytics products.

Product & market

Pricing

Per-user/month SaaS with a free starter tier and custom enterprise pricing.

Differentiators

  • —Business intelligence as code using SQL and markdown
  • —Open-source/open-core foundation
  • —Browser-based IDE with code-first workflows
  • —Version control and testing built into the product
  • —AI-assisted report development and debugging
  • —High-performance query engine with sub-second interactions
  • —Supports both internal reporting and embedded/customer-facing analytics

Technology

SQL
Markdown
ClickHouse
DuckDB (WASM)
JavaScript
Git
GitHub
Tailwind CSS
Snowflake
BigQuery
Microsoft Fabric

Customers

Assurance IQ
Zitcha
Crexi
Munchkin.com
Lenstra
Caribou Wealth
Alpha Square Group
Quip
Outlier

Competitors

Looker
Tableau
Power BI
Lightdash
Metabase
Apache Superset
ThoughtSpot
Qlik
Alteryx

Scale & contact

Estimated revenue

Third-party estimates range from about $1.5M to about $6M in annual revenue/ARR.

Estimated monthly visits

55.9K

Traffic estimate as of Jun 2026

support@evidence.dev

Signals & risks

Other
Jun 2025

Announced that the legacy Cloud product would be sunset by the end of 2025 as customers transition to Evidence Studio.

Source

Latest news

Native Warehouse Support in Evidence Studio

Evidence blog / LinkedIn post · Jun 2026

Announced native warehouse support so Evidence Studio can run directly on Snowflake, BigQuery, and Fabric without syncing or replicating data.

Embedded Analytics as Code

Evidence blog · Dec 2025

Launch of embedded analytics with row-level security, custom themes, and API-driven session management for production customer-facing analytics.

Introducing Evidence Studio

Evidence blog · Jun 2025

Launch of Evidence Studio, a full browser-based development, publishing, and governance platform; notes the legacy Cloud product would be sunset by the end of 2025.

Introducing Universal SQL

Evidence blog · Feb 2024

Introduced Universal SQL, a new query engine built into Evidence core powered by DuckDB WASM, enabling interactive SQL, multiple simultaneous data sources, and browser-side performance.

Announcing our $2.1M Seed Round and Evidence Cloud

Evidence blog · Sep 2023

Announced a $2.1M seed round and the first public Evidence Cloud offering, with pricing and customer-use claims.

BlogDocsGitHubHomepageLinkedIn companyPricingPrivacy policySlack communityX/TwitterY Combinator
SourcesCompany homepageDocs homepagePricingBlogFunding announcementEvidence StudioUniversal SQLThemes & Dark ModeLinkedIn company pageGitHub organizationY Combinator company pagePrivacy policySupport/troubleshootingX/TwitterSlack community

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