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Feb 2022Estiote announced it would sunset the AI Beacon form factor and replace it with the Programmable Wearable platform, a notable product-line retirement rather than a company shutdown.
SourceLocation intelligence platform
Company research
Public company, workplace, funding, and market signals
Overview
Estimote is a private IoT/location-intelligence company that builds programmable sensors and tags for indoor/outdoor positioning, asset tracking, automation, and workplace-safety use cases.
Primary product
Programmable UWB Tags / UWB Tag dev kits
Founded
2012
Headquarters
New York, NY, United States
Team size
10-20
Industry
IT Services and IT Consulting
Sub-industry
Location intelligence / indoor positioning / IoT hardware and software
Offices
35 E 19th St., 3rd floor, New York, NY 10003, United States
Krakusa 11, 31-358 Kraków, Poland
Business model
Enterprise hardware sales
B2B software/platform licensing
Custom bulk deployments
Paid technical support
Funding
Stage
Later-stage VC / venture-backed
Total raised
$17.1M
Latest round
Convertible Note · Jun 2019
Latest amount
$2M
People & investors
Leadership
Co-Founder, CEO
Co-Founder & CTO
Head of Partnerships
Director of Research and Manufacturing
Head of Logistics
Head of Embedded Engineering
Investors
Activant Capital
Andreessen Horowitz
Bessemer Venture Partners
Betaworks
Birchmere Ventures
Box Group
Commerce Ventures
Digital Garage
Flashpoint
FundersClub
Homebrew
Innovation Endeavors
Innovation Nest
Javelin Venture Partners
Josh McFarland
New Ventures Capital
Novatron Capital
PFR Ventures
Valiant Capital Partners
Work & culture
Public job and company materials describe a small, ownership-driven team that values self-motivation and intellectual curiosity, with a balance-oriented small-company feel and a distributed workforce.
Compensation
Public job materials mention competitive base salary and stock options; no public salary bands were found.
Benefits
Competitive base salary
Stock options
Flexible working hours
Flexible vacation policy
Personal development and productivity fund
Relocation expenses covered if needed
Product & market
Pricing
Per-device dev kits plus enterprise bulk/custom pricing, with paid technical support for integrations.
Differentiators
- —Programmable in JavaScript
- —Combined UWB + BLE + LTE hardware
- —Inch-level positioning
- —Built-in IMU and pressure sensors
- —Cloud-connected micro-app platform
- —Developer forum plus SDK/documentation ecosystem
- —SpaceTimeOS positioning for physical spaces
Technology
JavaScript
Ultra Wideband (UWB)
Bluetooth Low Energy (BLE)
LTE-M
NB-IoT
GPS/GNSS
Web Bluetooth
REST APIs
Cloud code / serverless Lambda
iOS Nearby Interactions
Android SDKs
IMU and pressure sensors
Time-of-Flight ranging
TDoA
Customers
Apple
Amazon
Nike
NASA
Retailers
Warehouses
Logistics companies
Healthcare organizations
Hospitality venues
Airports and museums
Competitors
MapsPeople
Treon
NavInfo
Neteera
North
Cumulus Digital Systems
Scale & contact
Estimated revenue
$10M-$20M
Estimated monthly visits
8.8K
Traffic estimate as of Jul 2026
Signals & risks
Latest news
Estimote blog · Sep 2023
Explains why Estimote sees Apple's second-generation UWB chip as a catalyst for more power-efficient, longer-range spatial-computing and location-aware apps, including untracked indoor positioning, secure access, and hands-free interactions.
Estimote blog · Feb 2022
Introduced SpaceTimeOS, Estimote's physical-world OS concept built on UWB sensors and JavaScript apps for RTLS, digital twins, and physical-space automation.
Estimote blog · Feb 2022
Announced UWB Proximity Beacons compatible with Apple's Nearby Interactions API and described 10 cm-class distance/angle precision.
Estimote blog · Feb 2022
Describes how Estimote shifted to remote work and repurposed its LTE/UWB wearables for contact tracing and workplace safety during COVID-19.
Estimote blog · Aug 2019
Announced the AI Beacon, adding UWB radio, cellular connectivity, GPS, and machine-learning-capable IMU for inch-level indoor/outdoor positioning.
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