Layoff
Jan 2019A GPCA case study says ErudiFi laid off two-thirds of its workforce in 2019 while pivoting from B2C lending to a B2B2C model.
SourceDigital financial services for students in Southeast Asia
Company research
Public company, workplace, funding, and market signals
Overview
ErudiFi is a Jakarta-based education-financing fintech for Southeast Asia. Through Bukas in the Philippines and Danacita in Indonesia, it offers tuition installment plans and student loans; newer public messaging also highlights AI-powered enrollment, retention, and embedded-finance tools for schools.
Primary product
Education financing platform with tuition installment plans/student loans (Bukas and Danacita)
Founded
2017
Headquarters
Jakarta, Indonesia
Team size
10-20
Work style
Hybrid
Industry
Financial Services
Sub-industry
Education financing
Offices
Noble House, Mega Kuningan, Jakarta 12950, Indonesia
160 Robinson Road #18-06 SBF Center, Singapore 068914
GF, 1, Yuchengco Tower, 6819 Ayala Ave, Manila, Philippines
Business model
B2B2C
embedded finance
student lending
tuition installment plans
education financing
Funding
Stage
Debt
Total raised
$20.1M
Latest round
Convertible note · Jan 2024
Latest amount
$5.9M
People & investors
Leadership
CEO & Co-Founder
Co-Founder (Business Development)
Chief Operating Officer
VP Engineering
VP Finance
Chief Education Officer
Chief Risk Officer (CRO)
Founders
Co-Founder
Work & culture
Public materials describe the company as mission-driven, customer-obsessed, empathetic, and integrity-focused; a job post also used the phrase 'Humble, Hungry and Mission-Driven'.
Work style
Hybrid
Compensation
A public, closed Senior Data Engineer posting in Jakarta Selatan listed Rp15,000,000-20,000,000 per month for a hybrid, full-time role. No companywide compensation bands were found publicly.
Product & market
Pricing
Interest-bearing tuition installment financing; public sources describe monthly rates ranging from 0% to about 1.9%, with terms typically spanning months rather than years, varying by institution and product.
Differentiators
- —Operates localized brands Bukas and Danacita across the Philippines and Indonesia
- —Partners directly with universities and vocational schools to embed repayment into enrollment
- —Was described as the first in Indonesia to offer financing for full degree programs
- —Uses alternative data / predictive analytics in underwriting and operations
- —Has expanded from student lending into AI-native enrollment and student engagement tools
- —Directs funds to partner institutions rather than generic consumer spending
Technology
React
JavaScript
Python
Django
Redis
Grafana
Apache Airflow
Kubernetes
Google Cloud Platform
Docker
GitLab
Argo CD
Linux
Graylog
Cloudflare
New Relic
Prometheus
GitHub
Terraform
Vercel
Customers
Students in Indonesia
Students in the Philippines
Universities
Vocational schools
Other educational institutions in Southeast Asia
Competitors
Pintek
KoinWorks
Auxilo
LendKey
Climb
College Ave Student Loans
Rize Education
ForeignAdmits
Nestlings Technology
Stellic
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
1.1K
Traffic estimate as of Jul 2026
Signals & risks
Acquisition
Feb 2024ErudiFi acquired Singapore-based edtech startup Doyobi in a strategic sale; Doyobi investors reportedly swapped into ErudiFi equity.
SourceLatest news
60 Decibels · Mar 2026
Impact study on 301 borrowers in Indonesia and the Philippines; 90% reported improved quality of life and ErudiFi said the findings are feeding product and decision-making.
PEAK Singapore · Aug 2025
Profile of John Tan and ErudiFi’s scaling challenges, the company’s lending thesis, and why student borrowers are considered strong repayment risks.
BitPinas · Jul 2025
Reported Pencil Finance’s on-chain student-loan funding flow to ErudiFi for the Philippines and Indonesia.
Wallex · Oct 2024
Interview/article on ErudiFi’s pivot from B2C to B2B2C, growth after 2020, and the rationale for expanding in the Philippines.
DealStreetAsia · Feb 2024
ErudiFi announced the acquisition of Singapore-based Doyobi in a strategic sale.
Jobs and careers at ErudiFi
0 jobs at ErudiFi
No open positions
Check back later for new openings