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Endla

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Endla

Software that increases the value of oil & gas wells

endla.com
HQ: Brisbane, QLD, Australia; Remote
1-10
B2B

Company research

Public company, workplace, funding, and market signals

Updated Jul 29, 2026

Overview

Endla is a Brisbane-based, remote-first industrial intelligence software company focused on upstream oil and gas. Its Deep Insight platform and related modules automate well, pipeline, completion, and field-execution workflows by combining governed data models, cloud compute, GIS/SCADA integrations, and auditable automation.

Primary product

Deep Insight

Founded

2019

Headquarters

Brisbane, Queensland, Australia

Team size

10-20

Work style

Remote

Industry

Software Development

Sub-industry

Oil and gas asset management software

Offices

Brisbane, Australia

Business model

B2B SaaS
Enterprise software
Cloud subscriptions

Funding

Stage

Seed / Pre-Seed

Total raised

$125K

Latest round

Seed / Pre-Seed · Aug 2021

Latest amount

$125K

Seed / Pre-Seed

Aug 2021 · Y Combinator

$125K

Corporate Round

Jul 2019

People & investors

Leadership

Riley O'Donnell

CEO & Founder

Michael Moore

Co-Founder & CTO

Bailey White

Lead UX and Product Engineer

Founders

Corneels de Waard

Investors

Uncommon Capital
Y Combinator

Work & culture

Remote-first, fast-paced, innovative, small and selective hiring culture focused on challenging engineering problems in heavy industries.

Work style

Remote

Product & market

Pricing

Not publicly disclosed; appears demo-led and custom enterprise pricing oriented.

Differentiators

  • —Auto-design and auto-operation workflows for upstream engineering
  • —Digital factory approach that compounds value over time
  • —Single governed model across GIS, SCADA, spreadsheets, and historical context
  • —Modular reusable components instead of brittle spreadsheets
  • —Browser-based zero-footprint deployment
  • —Auditable workflows with data lineage and enterprise controls
  • —Links design and execution with SmartRun QR-code QA/QC
  • —Cloud compute for intensive optimization and scenario runs

Technology

GIS
SCADA/PI feeds
cloud computing
browser-based workflows
VS Code authoring
GitHub-managed code
user-defined functions
data lineage
scheduled runs
3D visualization
ontology/governed model
hydraulic engines
well design engines
frac engines
QR codes
automation
enterprise SSO
RBAC
encryption
observability

Customers

Senex
upstream oil and gas operators
coal seam gas operators
major Australian oil and gas companies

Competitors

Novi
Oliasoft
Petro Path
AVEVA Engineering
aspenONE Engineering
SAP Oil and Gas
Wellcast
WellGuard
HXR Drilling Services
EnergyX

Scale & contact

Estimated revenue

approximately $1M-$2M ARR

Estimated monthly visits

253

careers@endla.com

Latest news

Network Topology Processing

Endla · Mar 2026

Official engineering post on automatically rebuilding pipeline topology from GIS with governed processing, quality controls, and large-scale geometry fixes.

Enterprise Ready

Endla · Mar 2026

Official product post describing enterprise features including SSO, RBAC, encryption, SOC 2 controls, redundancy, failover, and elastic scaling.

Optimal Workflows

Endla · Mar 2026

Official article describing how Deep Insight centralizes a live model and network-flow modelling to reduce version drift and speed scenario analysis.

What is a Digital Twin?

Endla · Mar 2026

Official article framing Endla's digital-twin progression from basic what-if testing to predictive and agentic workflows.

What is a Digital Factory?

Endla · Mar 2026

Official explainer of Endla's digital-factory concept, centered on data processing, reusable components, and simulation as a compounding software layer.

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SourcesOfficial homepageCareers pageStories indexOur storyDeep InsightAlphaSpacePipelinesY Combinator company pageLinkedIn company pageABN LookupGetLatka company pageTracxn company profileUQ Ventures article

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