Acquisition
Jul 2025Embrace announced a definitive agreement to be acquired by Palo Alto Networks.
SourceModern mobile observability built on OpenTelemetry
Company research
Public company, workplace, funding, and market signals
Updated Aug 16, 2026
Overview
Embrace is a user-focused observability platform for mobile and web. It helps engineering teams correlate technical performance with end-user impact using real user monitoring (RUM) and OpenTelemetry-based instrumentation.
Primary product
User-focused observability / real user monitoring (RUM) platform for mobile and web
Founded
2016
Headquarters
Culver City, California, United States
Team size
51-200 employees
Work style
Flexible
Industry
Technology, Information and Internet
Sub-industry
Observability / developer tools / application performance monitoring
Offices
Buenos Aires, Argentina
Phoenix, Arizona, United States
Salt Lake City, Utah, United States
San Francisco, California, United States
Los Angeles, California, United States
Business model
SaaS
Enterprise software
Funding
Stage
Series B
Total raised
$81.6M
Latest round
Series B · Oct 2021
Latest amount
$45M
Jul 2023 · New Enterprise Associates (NEA)
Aug 2022 · Eniac Ventures
Series B
Oct 2021 · New Enterprise Associates
Series A
Dec 2019
Apr 2019 · Pritzker Group Venture Capital
Seed Round
Apr 2019
May 2017 · Eniac Ventures
People & investors
Leadership
Co-Founder and CEO
Kathryn Blake
Vice President of Customer Success
Kathryn Blake
Director of Customer Success
Praveena Khatri
Vice President of Marketing
Molly Moriarty
VP of Marketing
Laura Bolos
Head of Digital Marketing
Megan Winter
Head of Partnerships
Victoria Stepp
Head of People Operations
Kevin Strickler
Director of Demand Generation
Aaron Jacobson
Director
Work & culture
Public signals emphasize user-centric observability, open-source SDKs, engineering productivity, and a distributed workforce. Employee review signals in the retrieved source suggest strong work-life balance and culture scores.
Work style
Flexible
Compensation
Public evidence is limited. Retrieved job and review signals show active hiring and a compensation review score of 4.4/5 on the LinkedIn-derived source, but no official salary ranges were surfaced.
Benefits
No reliable public benefits page found in the retrieved sources
Product & market
Pricing
Not publicly disclosed in the retrieved sources; likely sales-led enterprise SaaS with demos available.
Differentiators
- —OpenTelemetry-native mobile and web observability
- —Connects front-end user experience to backend context
- —Open-source SDKs for iOS, Android, Unity, React Native, Flutter, and web
- —Focus on real-user impact rather than infrastructure-only metrics
- —Cross-platform session-centric visibility
Technology
OpenTelemetry
Python
React
TypeScript
JavaScript
Java
C
Docker
Kubernetes
Grafana
Datadog
Prometheus
Sentry
New Relic
PagerDuty
Firebase
Flutter
React Native
Unity
Playwright
Customers
Cameo
Hilton
P&G
Home Depot
Wildlife
Honeycomb integration users
Competitors
Datadog
New Relic
AppDynamics
Grafana Labs
Honeycomb
Sentry
Scale & contact
Estimated revenue
$20M-$30M
Estimated monthly visits
39.9K
Traffic estimate as of Jun 2026
Signals & risks
Latest news
Embrace · Nov 2025
Embrace announced it acquired SpeedCurve to add deeper web performance insight to its user-focused observability platform.
Embrace · Nov 2025
Embrace highlighted partnerships and cross-platform observability integration with Honeycomb.
Embrace · Nov 2025
Embrace promoted work around OpenTelemetry Kotlin and mobile observability.
Embrace · Jul 2025
Embrace referenced the announced acquisition in a later analyst brief and linked to the Palo Alto Networks release.
Embrace · Jun 2023
Customer case study showing Embrace used to improve mobile game performance and player experience.
Jobs and careers at Embrace
0 jobs at Embrace
No open positions
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