Layoff
Mar 2023Embark announced it would lay off about 70% of employees (roughly 230 people) and shut down its Southern California and Houston offices while it evaluated winding down the business.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Embark Trucks was a San Francisco-based autonomous trucking software company founded in 2016. It built software for carrier and OEM partners around autonomous long-haul freight, then was acquired by Applied Intuition in 2023.
Primary product
Autonomous trucking software platform (Embark Driver, Embark Universal Interface, and Embark Guardian)
Founded
2016
Headquarters
San Francisco, California, United States
Team size
10-20
Industry
Software Development
Sub-industry
Autonomous trucking software
Offices
San Francisco, California, United States
Mountain View, California, United States
Business model
B2B SaaS
software licensing
fleet partnerships
OEM partnerships
Funding
Stage
acquired
Total raised
$731.3M
Latest round
Corporate Round (PIPE) · Jun 2021
Latest amount
$200M
Jun 2021 · Northern Genesis Acquisition Corp. II trust
Jun 2021 · Mubadala Capital, CPP Investments, Sequoia Capital, Tiger Global Management
Sep 2019 · Tiger Global Management
Jul 2018 · Sequoia Capital
Jul 2017 · DCVC (Data Collective)
May 2016 · Maven Ventures
People & investors
Leadership
Co-founder & Chief Executive Officer
CTO & Co-founder
Chief Financial Officer
Chief Legal Officer
Chief People Officer
Founding Engineer and Head of Product
Work & culture
Safety-first, reliable, pragmatic, and highly collaborative. Public values emphasize simplifying complex problems, collegiality, ownership, and winning together.
Compensation
No formal compensation policy was publicly posted. Public salary-directory snippets showed approximate annual pay signals such as Engineering Manager around $203.6k, Finance around $122.6k, and Recruiter around $98.6k.
Product & market
Pricing
B2B SaaS / software licensing for fleets and OEM partners, with a transfer-point commercialization model rather than selling trucks outright.
Differentiators
- —First autonomous truck company to complete a coast-to-coast drive
- —First to reach 100,000 autonomous miles on public roads
- —OEM-agnostic Universal Interface spanning major U.S. truck manufacturers
- —Transfer-point operating model for highway freight
- —Sensor-first autonomy stack with real-time map fusion
- —Strong carrier and shipper partnership model
Technology
Embark Driver
Embark Universal Interface (EUI)
Embark Guardian
Vision Map Fusion (VMF)
NVIDIA DRIVE
LiDAR
camera sensors
GPS
Linux
ROS
C++
Python
Customers
Werner Enterprises
Bison Transport
Mesilla Valley Transportation
Anheuser-Busch InBev
HP Inc.
Knight-Swift Transportation
US Xpress
DHL Supply Chain
Ryder Systems
Walmart
Competitors
Waymo
Kodiak Robotics
Aurora
TuSimple
Plus
Torc
Scale & contact
Estimated revenue
$50M-$60M
Estimated monthly visits
1.7K
Traffic estimate as of Jul 2026
Signals & risks
Shutdown
Mar 2023The company said it was exploring strategic alternatives including dissolution or liquidation after exhausting other paths forward.
SourceAcquisition
May 2023Applied Intuition agreed to acquire Embark for about $71 million in an all-cash transaction; Embark later ceased trading and became private.
SourceLatest news
TechCrunch · May 2023
TechCrunch reported Applied Intuition agreed to acquire Embark in an all-cash deal valued at about $71 million.
Applied Intuition · May 2023
Applied Intuition’s release says the acquisition closed on Aug. 2, 2023, and Embark became a private company after the transaction.
Reuters · Mar 2023
Reuters reported Embark was laying off about 70% of employees and evaluating options including winding down the business.
TechCrunch · Mar 2023
TechCrunch reported the company was cutting 70% of its workforce and shutting down offices while exploring asset sales and liquidation.
Jobs and careers at Embark Trucks
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