Layoff
Sep 2023EdenFarm confirmed a mass layoff as part of a business remodel strategy.
SourceDelivering fruits and vegetables to multi-segment restaurants and…
Company research
Public company, workplace, funding, and market signals
Overview
Indonesian B2B agritech and food-supply-chain company founded in 2017 that connects farmers with restaurants, cafes, and other culinary buyers across Java, using technology to forecast demand, stabilize prices, and reduce food waste.
Primary product
B2B fresh-produce supply-chain marketplace and ordering platform
Founded
2017
Headquarters
Jalan Puri Indah, St. Moritz Office Tower Unit 0901, Jakarta Barat, DKI Jakarta 11610, Indonesia
Team size
50-60 employees
Industry
Farming
Sub-industry
B2B agritech / food supply chain
Offices
Jalan Puri Indah, St. Moritz Office Tower Unit 0901, Jakarta Barat, DKI Jakarta 11610, Indonesia (HQ)
Jl. Puri Indah Raya Blok U1, Kembangan Selatan, Jakarta, Indonesia
Jl. Puri Raya Blok U1, Jakarta 11620, Indonesia
Jakarta, Jakarta Raya, Indonesia
Business model
B2B marketplace
food distribution
supply-chain platform
ordering and forecasting software
Funding
Stage
pre-Series B
Total raised
$34.4M
Latest round
Pre-Series B bridge round · Jan 2023
Latest amount
$13.5M
People & investors
Work & culture
Mission-driven and customer/service-oriented, with public reviews describing a comfortable, family-like environment and support for learning and development. Public review snippets also mention pressure from high sales targets, stock-management issues, and cross-functional communication/coordination challenges.
Compensation
No official salary bands were found. Public review snippets are mixed but lean positive on compensation, including a LinkedIn employer-rating snippet showing 4.2/5 for compensation; some employee reviews note pay pressure, target-heavy roles, and inconsistent execution.
Benefits
Permanent employee status
Bootcamp or Udemy benefit
Private health insurance
Mental health consultation with psychologists
Gajiku early-salary access
Monthly EdenFarm shopping voucher
Maternity coverage
Dental coverage
Optical coverage
Product & market
Pricing
Not publicly disclosed; appears to use B2B transaction pricing for fresh ingredients and supply-chain services.
Differentiators
- —Cuts out multi-layer middlemen in the food supply chain
- —Provides demand forecasts and revenue guarantees to farmers
- —Offers stable-price and quality-guarantee fulfillment to B2B buyers
- —Runs ordering app, ERP, and farmer app workflows
- —Focuses on reducing waste and improving supply-chain efficiency
Technology
WhatsApp
Ada
React
React Native
Flutter
Java
Google Sheets
Figma
GraphQL
Kubernetes
Looker
MongoDB
Postman
MySQL
JavaScript
Google Workspace
Box
Google Analytics
Segment
BrowserStack
Customers
Restaurants
Cafes
Culinary businesses
Warungs
Traditional markets
B2B food buyers across Java
Competitors
AgriAku
Tridge
PasarMIKRO
Other Indonesian B2B fresh-produce marketplaces
Scale & contact
Estimated revenue
$1M-$10M
Estimated monthly visits
32K
Traffic estimate as of Jul 2025
Signals & risks
Latest news
DealStreetAsia · Feb 2024
Reported that EdenFarm had paused operations and was in talks for a potential acquisition after prior layoffs and an unsuccessful push to reach profitability.
DealStreetAsia · Feb 2024
Reported additional layoffs and raised concerns about the startup's viability after earlier restructuring.
DealStreetAsia · Sep 2023
Confirmed a mass layoff as part of a broader business remodel strategy.
TechNode Global · Jan 2023
Reported EdenFarm's $13.5 million pre-Series B bridge round led by Telkomsel Mitra Inovasi with participation from AC Ventures, AppWorks, and others.
AC Ventures · Nov 2021
Announced EdenFarm's $19 million Series A financing co-led by AppWorks and AC Ventures, with participation from Trihill Capital, OCBC Ventures, Investible, Corin Capital, and Global Founders Capital.
Jobs and careers at Eden Farm
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