EdenFarm confirmed a mass layoff as part of a business remodel strategy.
SourceDelivering fruits and vegetables to multi-segment restaurants and…
Public company, workplace, funding, and market signals
Indonesian B2B agritech and food-supply-chain company founded in 2017 that connects farmers with restaurants, cafes, and other culinary buyers across Java, using technology to forecast demand, stabilize prices, and reduce food waste.
Primary product
B2B fresh-produce supply-chain marketplace and ordering platform
Founded
2017
Headquarters
Jalan Puri Indah, St. Moritz Office Tower Unit 0901, Jakarta Barat, DKI Jakarta 11610, Indonesia
Team size
50-60 employees
Industry
Farming
Sub-industry
B2B agritech / food supply chain
Offices
0 jobs at Eden Farm
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Business model
Stage
pre-Series B
Total raised
$34.4M
Latest round
Pre-Series B bridge round · Jan 2023
Latest amount
$13.5M
Investors
Mission-driven and customer/service-oriented, with public reviews describing a comfortable, family-like environment and support for learning and development. Public review snippets also mention pressure from high sales targets, stock-management issues, and cross-functional communication/coordination challenges.
Compensation
No official salary bands were found. Public review snippets are mixed but lean positive on compensation, including a LinkedIn employer-rating snippet showing 4.2/5 for compensation; some employee reviews note pay pressure, target-heavy roles, and inconsistent execution.
Benefits
Pricing
Not publicly disclosed; appears to use B2B transaction pricing for fresh ingredients and supply-chain services.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M
Estimated monthly visits
32K
Traffic estimate as of Jul 2025
DealStreetAsia · Feb 2024
Reported that EdenFarm had paused operations and was in talks for a potential acquisition after prior layoffs and an unsuccessful push to reach profitability.
DealStreetAsia · Feb 2024
Reported additional layoffs and raised concerns about the startup's viability after earlier restructuring.
DealStreetAsia · Sep 2023
Confirmed a mass layoff as part of a broader business remodel strategy.
TechNode Global · Jan 2023
Reported EdenFarm's $13.5 million pre-Series B bridge round led by Telkomsel Mitra Inovasi with participation from AC Ventures, AppWorks, and others.
AC Ventures · Nov 2021
Announced EdenFarm's $19 million Series A financing co-led by AppWorks and AC Ventures, with participation from Trihill Capital, OCBC Ventures, Investible, Corin Capital, and Global Founders Capital.