Lofty acquired Firepoint, a real estate CRM solution, and said Firepoint customers would transition to Lofty.
Public company, workplace, funding, and market signals
Lofty is a fractional U.S. real estate investing marketplace that lets users buy shares of rental properties, earn daily rental income, and resell holdings on a marketplace with no lockups. The public record for lofty.ai is somewhat inconsistent on headquarters and team footprint, but the company’s own materials emphasize a consumer/investor marketplace plus AI-assisted property discovery and support.
Primary product
Fractional U.S. real estate investing marketplace with $50 minimum shares, daily rental income, and secondary-market liquidity
Founded
2018
Headquarters
Oakland, California, United States
Team size
1-10 employees
Work style
Flexible
Industry
Real Estate
Sub-industry
fractional real estate investing / proptech
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Offices
Business model
Stage
later stage VC / venture-backed
Total raised
$6M
Latest round
Later Stage VC · Sep 2024
Leadership
CEO & Co-Founder
Co-Founder
Mark Keane
Co-Founder
CTO
Vice President, Enterprise Sales
Vice President, Marketing
Public materials suggest a remote-friendly, U.S.-distributed team with an investor/community-oriented product culture and heavy emphasis on AI, automation, and fast iteration.
Work style
Flexible
Benefits
Pricing
3% marketplace fee on both buy orders and sell orders; no public subscription pricing on the fractional-investing site
Differentiators
Technology
Customers
Competitors
Estimated revenue
~$1M-$2M estimated ARR (GetLatka estimated revenue around $1.5M in 2024)
Lofty acquired Firepoint, a real estate CRM solution, and said Firepoint customers would transition to Lofty.
GlobeNewswire / Lofty · Jul 2026
Lofty announced an expanded version of its agentic AI operating system, Lofty AOS, plus Lofty Cowork, positioning the product as a proactive workflow engine for agents and brokerages.
GlobeNewswire / Lofty · Jul 2026
Lofty launched House.ai, a homeownership financial intelligence product aimed at helping consumers understand buying power and sending qualified prospects to agents.
GlobeNewswire / Lofty · Jun 2026
Lofty unveiled a client-facing transaction portal delivered through Closely and Lofty Transactions to improve visibility and document exchange during deals.
GlobeNewswire / Lofty · May 2026
Lofty launched a native Canva integration that lets agents pull live listing data into Canva and export finished assets back into Lofty for distribution.
Lofty News / GlobeNewswire · Apr 2026
Lofty launched Homeowner Agent, an agentic AI feature that monitors CRM contacts for selling intent and nurtures them automatically until they are ready to engage.