PRWeb · Jun 2025
Announced Easol for Entertainment, a purpose-built solution for location-based entertainment, and unveiled AI Collaborators. The release highlighted customer results and Easol’s expansion across 135+ countries.
Shopify for experiences
Company research
Public company, workplace, funding, and market signals
Overview
Easol is a privately held, London-headquartered experience commerce SaaS platform for experience creators and location-based entertainment businesses. It combines website building, booking/sales, payments/POS, marketing/CRM, data/operations, AI automation, and capital/funding tools. Public company profiles list the company as founded in 2018, while founder stories trace the origin back to 2017.
Primary product
All-in-one experience commerce platform
Founded
2018
Headquarters
London, United Kingdom
Team size
50-60
Work style
Hybrid
Industry
IT Services and IT Consulting
Sub-industry
Business/Productivity Software / experience commerce SaaS
Offices
Huckletree West, 191 Wood Lane, London W12 7FP, United Kingdom (HQ)
38-50 Pritchards Road, London E2 9AP, United Kingdom
London, England, United Kingdom
Aldridge, England, United Kingdom
Lisbon, Portugal
New York City, New York, United States
Business model
B2B SaaS subscription
Transaction fees
Payment processing fees
Implementation/onboarding services
Capital/funding product
Funding
Stage
Later-stage VC / Series A
Total raised
$59.8M
Latest round
Series A · Feb 2024
Latest amount
$30M
People & investors
Leadership
Co-Founder & CEO
Co-Founder & Chief Brand Officer
VP of Technology
VP, Customer Success
VP of Finance
Director of Marketing
VP Business Ops
Director of Customer Success
VP, Adventure & Entertainment
Work & culture
Public hiring and company pages emphasize transparency, an open forum for ideas, no egos, empowerment, creator-first thinking, and a high-performance, mission-driven culture built by experience creators for experience creators.
Work style
Hybrid
Compensation
No public salary bands were found. Public compensation signals are limited to equity plus perks such as development/coaching budgets, equipment support, a phone contribution, and a company-funded deep week.
Benefits
25 days of holiday plus public holidays
33 days of holiday inclusive of public holidays
£30 monthly gym membership contribution
Headspace membership
Development and coaching budget
£1,000 Personal Deep Week budget
Setup/equipment budget
£35 monthly mobile phone contribution
Equity
Company-funded deep week
Vitality healthcare
Work from anywhere up to 3 weeks a year
Product & market
Pricing
Tiered subscription pricing plus transaction and payment-processing fees; Stride starts from $250/month and 2% Easol fees, while Pro is custom-priced.
Differentiators
- —All-in-one stack built specifically for experience commerce
- —Own-domain, branded website and checkout flow
- —Custom booking journeys for tickets, packages, add-ons, upsells, group sales, and multi-date events
- —Integrated payments, POS, CRM, marketing, and data/operations
- —AI digital workforce / collaborator agents
- —Creator ownership of brand, data, and customer relationships
- —Capital/funding product with fast approvals and no lock-ins
- —Purpose-built for experience businesses rather than generic e-commerce
Technology
HubSpot
Stripe
Zendesk
Notion
Shopify
GitHub
Lever
Customers
Swingers - The Crazy Golf Club
Afro Nation
Rapha
Defected
Wanderlust
Envision Festival
Ibiza Rocks
Global Cycle Network
FWB Fest
Schellraiser Festival
Sol Seeker
Womad
SurfYogaBeer
Untravelled Paths
Competitors
Eventbrite
FareHarbour
Rezdy
Bókun
Shopify
WordPress
TicketTailor
Ticketmaster
Scale & contact
Estimated revenue
USD 1M-10M
Estimated monthly visits
13.6K
Traffic estimate as of Feb 2025
Latest news
Forbes · Sep 2024
Profiled Easol as a SaaS product for event creators, explaining how the founders built the company after operating their own experience business and struggling with fragmented tools.
Music Business Worldwide · Feb 2024
Reported Easol’s first US office in New York, its expansion into North America, and cited customers such as Afro Nation, Rapha, Wanderlust, and Defected.
Record of the Day · Feb 2024
Press release coverage of Easol’s Brooklyn/New York office opening, customer examples, and the company’s positioning around creator ownership and flexible booking.
Jobs and careers at Easol
0 jobs at Easol
No open positions
Check back later for new openings