The New Black Magazine · Dec 2024
Interview with founder Louise Broni-Mensah about Shoobs’ origin, its early funding journey, and its focus on urban music and Black culture events.
We help you find and book tickets to great entertainment events that…
Public company, workplace, funding, and market signals
Shoobs is a London-based event discovery and ticketing platform focused on urban/Black culture, nightlife, comedy, live music, and related events. Public sources describe it as a self-service marketplace for promoters to sell tickets and manage event promotion.
Primary product
Online event discovery and ticketing platform for promoters and attendees
Founded
2013
Headquarters
London, United Kingdom
Team size
1-10
Industry
Events Services
Sub-industry
Online event ticketing / nightlife event discovery
Offices
0 jobs at Shoobs
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Business model
Stage
Seed
Total raised
$330K
Latest round
Inclusive Ventures Lab investment
Latest amount
$200K
Leadership
Founder & CEO
Female-founded, community-oriented, and centered on Black/urban music and culture events; public messaging emphasizes helping event organizers and fans connect through live experiences.
Pricing
Historically a 10% commission or £1 minimum booking fee on ticket sales, plus event-promoter tools and booking fees.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1M-$10M annual revenue range (public profile estimate)
Estimated monthly visits
67.7K
The New Black Magazine · Dec 2024
Interview with founder Louise Broni-Mensah about Shoobs’ origin, its early funding journey, and its focus on urban music and Black culture events.
Music Ally · Jun 2024
Music Ally summarized a Shoobs/Chartmetric analysis of UK Black music event attendance trends, showing growing diversity in event genres beyond hip-hop.
Music Business Worldwide · May 2024
MBW reported the Songkick-Shoobs partnership and reiterated that Shoobs has long partnered with major Black music and culture events such as Afro Nation and Rolling Loud Portugal.
Warner Music Group · May 2024
Warner Music’s Songkick partnered with Shoobs to list and promote Shoobs events to Songkick’s 155 million fans, highlighting Shoobs’ focus on Black music and culture events.
Music Week · May 2024
Music Week covered the same partnership and quoted Shoobs CEO Louise Broni-Mensah on connecting fans with unforgettable live experiences.