ServiceNow acquired Traceloop; the company announced it was joining ServiceNow in March 2026, and external coverage estimated the deal at roughly $60M-$80M.
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Traceloop is an LLM observability and reliability platform built on OpenTelemetry/OpenLLMetry that helps teams monitor, test, evaluate, and debug production AI applications; it was acquired by ServiceNow in March 2026.
Primary product
LLM observability and evaluation platform built on OpenLLMetry
Founded
2022
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
LLM observability / AI monitoring and evaluation
Offices
0 jobs at Traceloop
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Business model
Stage
Seed
Total raised
$6.6M
Latest round
Seed · May 2025
Latest amount
$6.1M
Investors
Developer-first and open-source oriented, with an OpenTelemetry-first approach and a strong focus on production reliability, observability, testing, and rapid debugging for GenAI applications.
Pricing
Freemium SaaS with usage-based enterprise pricing; public free tier is capped at 50K spans/month, with custom enterprise pricing for higher scale, on-prem, and compliance needs.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$1.0M-$1.2M ARR (estimate)
Estimated monthly visits
18.7K
Traffic estimate as of Sep 2025
ServiceNow acquired Traceloop; the company announced it was joining ServiceNow in March 2026, and external coverage estimated the deal at roughly $60M-$80M.
SourceCTech · Mar 2026
Reported that ServiceNow acquired Traceloop in March 2026; the external report estimated the deal at $60M-$80M.
BusinessWire · May 2025
Traceloop announced general availability and a $6.1M seed round led by Sorenson Capital and Ibex Investors, with participation from Y Combinator, Samsung NEXT, and Grand Ventures.
The New Stack · May 2025
Covered Traceloop's GA launch and described the commercial platform as an insights layer on top of OpenLLMetry for monitoring drift and hallucinations.
Dynatrace · Mar 2024
Dynatrace described integrating Traceloop OpenLLMetry with its observability platform to capture LLM KPIs and improve visibility into production AI systems.
IBM · Feb 2024
IBM highlighted a GenAI runtime sensor leveraging Traceloop OpenLLMetry for end-to-end tracing of LLM-powered applications.