Dolls Kill

Company research

Public company, workplace, funding, and market signals

Updated Aug 16, 2026

Overview

Dolls Kill is a San Francisco-based fashion retailer and online boutique known for edgy, subculture-inspired apparel, shoes, and accessories. The brand targets customers interested in punk, goth, glam, festival, and alternative fashion, and also operates physical retail locations.

Primary product

Edgy fashion apparel, footwear, and accessories sold via ecommerce and select retail stores

Founded

2012

Headquarters

San Francisco, California, United States

Team size

51-200

Industry

Retail

Sub-industry

Fashion / Apparel ecommerce

Offices

Los Angeles, California, United States

San Francisco, California, United States

San Bernardino, California, United States

Business model

direct-to-consumer ecommerce

brick-and-mortar retail

marketplace / third-party brand selling

Funding

Stage

Series B

Total raised

$91.6M

Latest round

Series B · Dec 2019

Latest amount

$40M

Series B

Dec 2019 · Sequoia Capital

$40M

Equity financing

Jan 2019

$10.7M

Seed / undisclosed

Mar 2017

$2M

Series A

Aug 2014 · Maveron

$5M

People & investors

Leadership

Bobby Farahi

CEO

Shoddy Lynn

Co-founder

Christina Ferrucci

VP Merchandising

Nichole Smith

VP, Merchandise Planning

Lily Coleman

Sr. Director, eCommerce

Farid Badiee

Director of Information Technology and PMO

Colin Bashor

Director of Marketplace Growth

Linda Farahi

Operations Manager

Investors

Angel Capital Management

Eight undisclosed investors

Work & culture

Public descriptions emphasize individuality, self-expression, and a creative, subculture-driven retail brand. Employee-review signals are mixed, with relatively low ratings for compensation, culture, and career growth.

Compensation

No reliable public compensation policy was found. Exa-derived employer ratings suggest compensation sentiment is below average, but this is not a formal pay statement.

Product & market

Pricing

Primarily direct retail pricing on consumer fashion products; product prices vary by item and collection.

Differentiators

—Strong alternative-fashion brand identity
—Heavy emphasis on self-expression and subcultures
—Community-driven social and event marketing
—Mix of owned products and third-party brands
—Ecommerce-led with selective physical retail

Technology

typescript

google analytics

wonolo

youtube

python

google cloud

adobe

github actions

gorgias

livestream

shopify

trinet

html

json

react

adobe photoshop

google ads

tiktok

channeladvisor

adobe creative suite

Customers

Consumers seeking alternative/festival/punk/goth fashion

DJs

celebrities

artists

Gen Z subculture shoppers

Competitors

Nasty Gal

KILLSTAR

REVOLVE

Hot Topic

Boohoo-owned fashion retailers

alternative apparel ecommerce brands

Scale & contact

Estimated revenue

$50M-$60M

Estimated monthly visits

2.9M

Traffic estimate as of Jun 2026

Signals & risks

Layoff

Jan 2023

California WARN notice associated with closure of the San Bernardino warehouse; reported 156 layoffs effective 2023-04-03.

Source

Layoff

Jun 2020

WARN notices in California reported additional layoffs during 2020; public tracker aggregates multiple notices.

Source

Layoff

Mar 2020

Multiple WARN notices in California reported layoffs in San Francisco during the early pandemic period.

Source

Other

Apr 2024

Class action lawsuit alleged misleading discounts / pricing practices.

Source

Other

Apr 2024

Federal class action complaint filed regarding alleged misleading sales emails.

Source

Other

Mar 2023

Copyright infringement litigation filed by Dolls Kill against Cape Clique Inc.; resolved with default judgment in favor of Dolls Kill in Oct. 2023.

Source

Latest news

Bay Area startup that once sold racist products embroiled in drama yet again

SFGate · Dec 2025

Covers a class action alleging misleading email subject lines and sale timing claims, and recaps prior controversy around designs, social posts, and labor issues.

San Francisco fashion brand Dolls Kill sued over misleading discounts

San Francisco Business Times · Apr 2024

Reported a lawsuit alleging misleading limited-time discounts.

Dolls Kill to Close Inland Empire Warehouse

Vernon Proper · Feb 2023

Reported the closure of the San Bernardino warehouse and 156 layoffs effective April 3, 2023.

Dolls Kill Opens Soho Store as NYC Flagship at Javeri Capital Site

The Real Deal · Aug 2022

Covered the opening of Dolls Kill’s Soho flagship and broader retail expansion plans.

Dolls Kill Raises $40M in Series B Funding With Sequoia Capital

WWD · Dec 2019

Reported the $40M Series B led by Sequoia and total funding around $60M at the time.