HeyCarson · Jul 2026
Recent review page for the Shopify app highlighting customization, Liquid support, transactional-email recommendations, and customer-service responsiveness.
Public company, workplace, funding, and market signals
Directed Edge is a small, founder-led e-commerce recommendations company that sells a real-time recommendations API and Shopify app for product discovery, bundles, and personalization. Public sources conflict on headquarters (official contact page lists San Francisco, while LinkedIn also lists Berlin), so I treat San Francisco as the headquarters and Berlin as an office location.
Primary product
Shopify product recommendation app and real-time recommendations API
Founded
2008
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Software Development
Sub-industry
E-commerce recommendation software
Offices
0 jobs at Directed Edge
Check back later for new openings
Business model
Stage
Seed
Total raised
$140K
Latest round
Seed · Sep 2009
Latest amount
$125K
Investors
Founder- and engineer-led, developer-centric, and very hands-on; public posts emphasize fast support, customization, and collaborative work with merchants.
Pricing
Monthly subscription pricing for a Shopify app; public plans include Standard at $24/month and Advanced at $79/month, with a 14-day free trial.
Differentiators
Technology
Customers
Competitors
Estimated revenue
<$1M
Estimated monthly visits
116
Traffic estimate as of Jun 2026
HeyCarson · Jul 2026
Recent review page for the Shopify app highlighting customization, Liquid support, transactional-email recommendations, and customer-service responsiveness.
Shyft · Feb 2026
Third-party pricing summary describing Directed Edge as an ecommerce-focused recommendation engine with subscription pricing starting at $49/month and features like real-time analytics and A/B testing.
Crunchbase · Aug 2021
Company profile summarizing the business, founders, headquarters, funding status, and product category.
Shopify App Store · Jan 2010
Official app listing showing the product’s current positioning, pricing tiers, free trial, and feature set for Shopify merchants.