Depict Updates · Feb 2026
Official update announcing scheduled publishing for collection merchandising drafts.
GPT Search & Merchandising for fashion e-commerce
Company research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
Depict is a Stockholm-based, YC-backed e-commerce merchandising and discovery platform for fashion and lifestyle brands. It combines visual merchandising, hybrid AI search, and product recommendations to help brands curate storefront discovery with more control than generic personalization tools. Public sources conflict on some current leadership and founding-year details; I used the best-supported current/public combination.
Primary product
AI merchandising and discovery platform for e-commerce brands
Founded
2019
Headquarters
Stockholm, Sweden
Team size
11-50
Work style
Hybrid
Industry
Software Development
Sub-industry
E-commerce search, merchandising, and product discovery
Offices
Stockholm, Sweden
Mäster Samuelsgatan 36, 111 57 Stockholm, Sweden
Regeringsgatan 29, Stockholm, Sweden
Stadsgården 6, Stockholm, Sweden
Mönsteråsgränd 16, 122 43 Enskede, Sweden
Business model
B2B SaaS
subscription
usage-based pricing
enterprise/custom plans
Funding
People & investors
Leadership
Josep Nolla
CEO
Founder
Chief Commercial Officer
Chief Marketing Officer
Chief Financial Officer
Florian Wachter
Head of Product
Daniel Troger
Tech Lead
Founders
Co-Founder / CTO
Work & culture
AI-native, brand-led, customer-obsessed, and explicitly oriented around ethical AI and giving merchandisers control without sacrificing scale. Public hiring/careers pages emphasize rapid growth, strong autonomy, and cross-functional collaboration.
Work style
Hybrid
Compensation
No public salary bands were found. Public compensation signals include significant equity, a wellness allowance, a remote co-working allowance, relocation help if eligible, and standard benefits like paid vacation and company equipment.
Benefits
25 paid vacation days
4,000 SEK annual wellness allowance
monthly co-working allowance if remote-based
company laptop
help with relocation if eligible
fun quarterly off-sites
significant equity
work from Stockholm office or remotely
Product & market
Pricing
Public monthly and annual subscription pricing tiered by session volume, with bundle discounts for Merchandising + Search + Recommendations and custom enterprise tiers for larger needs.
Differentiators
- —Fashion/lifestyle-specific focus
- —visual merchandising with content cards and image selection
- —hybrid/LLM-powered search that handles intent, synonyms, and typos
- —brand-rule-aware recommendations
- —native Shopify, Centra, Salesforce Commerce Cloud, and headless support
- —publicly posted pricing
- —multimarket merchandising
- —A/B testing, versioning, and scheduled publishing
Technology
Shopify
Centra
Salesforce Commerce Cloud
Headless storefronts
API/SDK
React
Vanilla JS
TypeScript
Auth0
Customers
Office Depot
Staples
Stronger
Our Legacy
Toteme
Sandqvist
Osprey London
Bompard
LESET
CDLP
Nanushka
Luca Faloni
Freedom of Movement
Competitors
Searchspring
Nosto
Klevu
Constructor
Algolia
Bloomreach
Syte
YesPlz
Selectika
Pixyle
Scale & contact
Estimated revenue
$1M-$10M
Latest news
Depict Updates · Oct 2025
Official product update describing global merchandising with market-specific adjustments and multi-store synchronization.
WWD · Sep 2025
Covers Depict’s GPT Search launch, brand customers such as Sandqvist, CDLP, Nanushka, and Luca Faloni, and notes the company counts Northzone, Tiger Global, EQT Ventures, Y Combinator, and Initialized Capital among its investors.
KP Substack · Mar 2025
Interview/feature on Depict’s Supergrid launch and John Tan’s view of the company’s shift toward storefront discovery and visual merchandising.
TechCrunch · Feb 2022
Announces Depict’s Series A, 60 customers, and investor list including Tiger Global, Initialized Capital, EQT Ventures, and Y Combinator.
Jobs and careers at Depict
0 jobs at Depict
No open positions
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