GlobeNewswire / Beauty Innovation Awards · Nov 2024
Dear Brightly won the 2024 Personalized Skin Care Product of the Year award for its telehealth beauty platform and tailored tretinoin therapy.
Dear Brightly makes personalized prescription skincare products,…
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Dear Brightly is a San Francisco-based telehealth skincare brand that personalizes prescription-strength retinoid treatments and related skincare products through online dermatologist review, education, and ongoing skin-coach support.
Primary product
Night Shift Rx Face Serum (tailored prescription-strength tretinoin retinoid)
Founded
2018
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Cosmetics
Sub-industry
Telehealth skincare / prescription retinoids
Offices
0 jobs at Dear Brightly
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Business model
Stage
Seed
Total raised
$120K
Latest round
Non-equity Assistance · Feb 2021
Feb 2021 · Target Takeoff
May 2020
Mar 2018 · Y Combinator
Investors
Science-backed, education-driven, pro-aging, and accessibility-focused; the company emphasizes patience, consistency, and confidence rather than anti-aging messaging.
Compensation
No public compensation bands or salary data found.
Pricing
Telehealth subscription with a trial offer and recurring quarterly refills; DTC product pricing also available for bundled skincare products.
Differentiators
Technology
Customers
Competitors
Estimated revenue
Approximately $1M-$5M annually (third-party estimate; GetLatka estimates about $1.5M ARR)
Estimated monthly visits
27.5K
Traffic estimate as of Jul 2026
GlobeNewswire / Beauty Innovation Awards · Nov 2024
Dear Brightly won the 2024 Personalized Skin Care Product of the Year award for its telehealth beauty platform and tailored tretinoin therapy.
Wellness Magazine · Sep 2024
Feature on Amy Chiu and the company’s retinoid-focused skincare approach, including product bundle positioning and the pro-aging brand philosophy.
The New York Times · Nov 2023
Profiles teledermatology adoption and cites Dear Brightly as one of the companies helping consumers obtain prescription-strength skincare remotely.
Target Accelerators · Feb 2021
Target Accelerators profile describing Amy Chiu and Alda Luong as co-founders and explaining the product/telehealth origin story.
TechCrunch · Mar 2018
Launch-era coverage of Dear Brightly’s mission to make prescription retinoids more accessible through telehealth; notes the California-only rollout at the time and a service-fee model.