GlobeNewswire / Beauty Innovation Awards · Nov 2024
Dear Brightly won the 2024 Personalized Skin Care Product of the Year award for its telehealth beauty platform and tailored tretinoin therapy.
Dear Brightly makes personalized prescription skincare products,…
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Dear Brightly is a San Francisco-based telehealth skincare brand that personalizes prescription-strength retinoid treatments and related skincare products through online dermatologist review, education, and ongoing skin-coach support.
Primary product
Night Shift Rx Face Serum (tailored prescription-strength tretinoin retinoid)
Founded
2018
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Cosmetics
Sub-industry
Telehealth skincare / prescription retinoids
Offices
San Francisco, California, United States
Business model
direct-to-consumer
telehealth
subscription ecommerce
prescription skincare
Funding
Stage
Seed
Total raised
$120K
Latest round
Non-equity Assistance · Feb 2021
Feb 2021 · Target Takeoff
May 2020
Mar 2018 · Y Combinator
People & investors
Work & culture
Science-backed, education-driven, pro-aging, and accessibility-focused; the company emphasizes patience, consistency, and confidence rather than anti-aging messaging.
Compensation
No public compensation bands or salary data found.
Product & market
Pricing
Telehealth subscription with a trial offer and recurring quarterly refills; DTC product pricing also available for bundled skincare products.
Differentiators
- —Personalized prescription-strength retinoids delivered through telehealth
- —Dermatologist review and board-certified advisor network
- —Skin-coach check-ins and educational support
- —Lower-friction access versus in-person dermatology visits
- —Multiple tailored formulas, including eye and hormonal-acne variants
Technology
Databricks
Azure Data Factory
Azure Synapse
SQL
Power BI
Customers
Consumers seeking prescription-strength retinoid skincare for acne, hyperpigmentation, photoaging, fine lines, and sensitive skin
People who prefer telehealth dermatology access without an in-person visit
Competitors
Curology
Musely
Hims & Hers
Miiskin
Keeps
Scale & contact
Estimated revenue
Approximately $1M-$5M annually (third-party estimate; GetLatka estimates about $1.5M ARR)
Estimated monthly visits
27.5K
Traffic estimate as of Jul 2026
Latest news
Wellness Magazine · Sep 2024
Feature on Amy Chiu and the company’s retinoid-focused skincare approach, including product bundle positioning and the pro-aging brand philosophy.
The New York Times · Nov 2023
Profiles teledermatology adoption and cites Dear Brightly as one of the companies helping consumers obtain prescription-strength skincare remotely.
Target Accelerators · Feb 2021
Target Accelerators profile describing Amy Chiu and Alda Luong as co-founders and explaining the product/telehealth origin story.
TechCrunch · Mar 2018
Launch-era coverage of Dear Brightly’s mission to make prescription retinoids more accessible through telehealth; notes the California-only rollout at the time and a service-fee model.
Jobs and careers at Dear Brightly
0 jobs at Dear Brightly
No open positions
Check back later for new openings