WTW completed its acquisition of Newfront; Newfront now operates as part of WTW.
SourcePublic company, workplace, funding, and market signals
Updated Jul 29, 2026
Modern business insurance and benefits brokerage now operating as part of WTW, combining proprietary software, AI/automation, and brokerage expertise for risk management, employee benefits, total rewards, and retirement services.
Primary product
Technology-enabled business insurance and benefits brokerage platform
Founded
2017
Headquarters
San Francisco, California, United States
Team size
400-500
Work style
Flexible
Industry
Insurance
Sub-industry
Insurance Brokers
Offices
0 jobs at Newfront
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Business model
Stage
acquired (formerly late-stage VC)
Total raised
$300.5M
Latest round
Acquisition · Jan 2026
Latest amount
$1.3B
Jan 2026 · Willis Towers Watson (WTW)
Apr 2022 · B Capital and GS Growth
Oct 2020 · Founders Fund and Meritech Capital Partners
Sep 2019
Jan 2019
Jan 2018
Jul 2017
Leadership
Co-Founder & CEO
Co-Founder & CTO
President
Kurt de Grosz
Executive Chairman
Aaron Forth
Chief Product Officer
Alex Ip
Chief Financial Officer
Paige Maisonet
Chief People Officer
Jonathan Young
General Counsel & Chief Compliance Officer
Lin Yuan
EVP of Engineering and Chief AI Officer
Patrick Miller
Head of Data & AI
Investors
Mission-driven, ownership-oriented, collaborative, and positioned around a 'Work, Love, Play' ethos that emphasizes innovation, authenticity, and service excellence.
Work style
Flexible
Compensation
Public signals emphasize unusually high producer splits, equity for all employees, and a benefits-heavy package; no public salary bands were found.
Benefits
Pricing
Traditional brokerage commissions
Differentiators
Technology
Customers
Competitors
Estimated revenue
$700M-$800M
Estimated monthly visits
23K
Traffic estimate as of Jan 2026
WTW completed its acquisition of Newfront; Newfront now operates as part of WTW.
SourceNewfront reportedly parted ways with around 35 staff in a restructure tied to growth priorities.
SourceBloomberg Law reported a lawsuit alleging the WTW-Newfront deal included unlawful noncompete-related terms tied to employee payouts.
SourceBloomberg Law · Jun 2026
Bloomberg Law reported a lawsuit challenging noncompete-related terms tied to the WTW-Newfront merger.
GlobeNewswire / WTW · Jan 2026
WTW announced it completed the Newfront acquisition; Newfront now operates as part of WTW.
Reuters · Dec 2025
Reuters reported WTW would acquire Newfront for up to $1.3B to expand its U.S. middle-market and specialty broking footprint.
The Insurer · Jun 2025
The Insurer reported Newfront cut about 35 staff in a restructuring aligned to growth priorities.