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Oct 2025UnitedMasters announced it would sunset DEBUT free-tier distribution to streaming and social platforms; existing DEBUT releases were queued for takedown unless users upgraded to DEBUT+ or SELECT.
SourceCompany research
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
Overview
UnitedMasters is a Brooklyn-based music technology platform founded in 2017 by Steve Stoute that helps independent artists distribute music, retain master ownership, monetize through brand/sync partnerships, and access artist services; it also serves brands and leagues with cleared music/licensing opportunities.
Primary product
Independent artist music distribution platform with brand/sync licensing and artist services
Founded
2017
Headquarters
Dumbo, Brooklyn, New York, United States
Team size
300-400
Work style
Hybrid
Industry
Music technology
Sub-industry
Independent music distribution and artist services
Offices
Dumbo, Brooklyn, New York, United States
Union Square, San Francisco, California, United States
Business model
Artist subscription plans
Funding
People & investors
Leadership
Founder & CEO
Chief Product and Technology Officer
Chief Administrative Officer / Chief People Officer
Investors
20th Century Fox
Work & culture
Mission-driven and creator-led, with a strong emphasis on ownership, independence, and collaboration across musicians, marketers, engineers, and storytellers; the company also describes a hybrid, mostly onsite culture with flexibility for remote work away from the office.
Work style
Hybrid
Benefits
Medical, dental, and vision coverage
Talkspace mental health support
401(k) matching
Paid winter break
Work From Away (up to 5 weeks per year)
Future Leaders Program
Product & market
Pricing
Freemium/self-serve subscription tiers for artists, plus premium invite-only services and licensing offerings; public plans include DEBUT (free), DEBUT+ ($19.99/year), and SELECT ($59.99/year).
Differentiators
- —Artists retain ownership of their masters
- —Brand partnership and sync opportunities embedded in the platform
- —Real-time royalties / faster payouts
- —Artist marketing and development tools such as Blueprint AI
- —Direct deals with major platforms and brands
Technology
Salesforce
Marketo
Jira
Scale & contact
Estimated revenue
Estimated US$10M-$20M; third-party company profile estimate is about US$11.1M annual revenue.
Estimated monthly visits
759.5K
Traffic estimate as of May 2026
Signals & risks
Latest news
WebWire / press release · May 2025
Announced Blueprint AI and Real-Time Royalties, including near-instant daily payouts for eligible artists on major DSPs and expanded artist tooling.
Music Business Worldwide · Oct 2024
UnitedMasters renewed and expanded its NFL partnership, extending cleared-music access through the 2027 season.
Billboard · Oct 2024
Reported UnitedMasters reached a direct multi-year licensing agreement with TikTok, expanding commercial music library opportunities for artists.
Music Business Worldwide · Aug 2024
Covered the launch of DEBUT+, a low-cost annual plan that keeps artists at 100% royalties and broadens access in priority markets.
Open Positions
9 jobs at UnitedMasters
Sr. Technical Program Manager
On-siteEngineeringSan Francisco, CA6d ago
On-site