Modern Storage Media · Oct 2025
Highlighted Primer’s underwriting workflow automation and included customer feedback that it reduced manual work from 2–4 hours to automated completion.
The AI platform for CRE investment teams
Public company, workplace, funding, and market signals
Updated Jul 29, 2026
PropRise is a San Francisco-based YC S23 proptech company building AI for institutional commercial real estate, with a strong self-storage focus. Its two core products are Primer (deal-document extraction into a customer’s existing Excel underwriting model) and Beacon (buy-box and market screening for sourcing opportunities).
Primary product
AI platform for institutional CRE deal sourcing and underwriting (Primer and Beacon)
Founded
2023
Headquarters
San Francisco, California, United States
Team size
1-10
Industry
Technology, Information and Internet
Sub-industry
Commercial real estate AI / proptech analytics
Offices
0 jobs at PropRise
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Business model
Stage
pre-seed
Total raised
$1.2M
Latest round
Pre-Seed · Sep 2023
Latest amount
$1.2M
Sep 2023
Leadership
CEO, Co-Founder
CTO, Co-Founder
Head of Product and Customer Success
Founding GTM
Investors
Founder-led, small-team, customer-close company with a strong product and sales motion; public messaging emphasizes white-glove onboarding, direct founder access, and high-trust, traceable AI workflows.
Pricing
Quote-based, sales-led pricing; public materials emphasize demos, onboarding cohorts, and 'talk pricing' after trial/onboarding.
Differentiators
Technology
Customers
Competitors
Estimated revenue
≈$1.2M ARR (estimated)
Estimated monthly visits
8K
Modern Storage Media · Oct 2025
Highlighted Primer’s underwriting workflow automation and included customer feedback that it reduced manual work from 2–4 hours to automated completion.
Complete AI Training · Sep 2025
Covered the Primer launch and its promise to turn deal-room documents into populated Excel models in under 90 minutes.
Inside Self-Storage · Feb 2025
Reported the Market Hot Spots rollout and how it helps developers, investors, and brokers accelerate market research and due diligence.
Modern Storage Media · Jan 2025
Covered the launch of Market Hot Spots in Beacon, with block-level demographic data, development pipelines, and competitive intelligence across self-storage markets.
Modern Storage Media · Aug 2024
Announced PropRise’s self-storage deal-sourcing platform, described its AI-driven market intelligence and cited a reported 75% reduction in time to identify opportunities.