ReadySetLaunch · Jul 2026
Case study describing the customer pain Boton solves, early validation signals, and the hybrid model of AI automation plus human accountant review.
Public company, workplace, funding, and market signals
Boton (formerly Hero / My Task Hero, Inc.) is a Panama-based software company building AI-powered accounting software for Latin American SMBs. Its core pitch is an autonomous accounting agent (SAM) plus partner CPAs that automate bookkeeping, reconciliation, and financial statements in real time.
Primary product
AI-powered accounting software with autonomous agent SAM and partner-accountant workflow
Founded
2021
Headquarters
Panama City, Panama
Team size
1-10
Industry
Software Development
Sub-industry
AI accounting software
Offices
0 jobs at Boton
Check back later for new openings
Business model
Stage
Seed
Total raised
$125K
Latest round
Seed · Jul 2022
Latest amount
$125K
Jul 2022 · Y Combinator
Public signals point to a small, founder-led team focused on speed, automation, and real-time accounting for Latin American SMBs; no formal benefits package was publicly disclosed.
Compensation
No public compensation bands or employee-pay signals were found; a public customer-facing post mentions a $199/month plan, which is pricing rather than compensation.
Pricing
Custom quote based on business size and service scope; public social posts also mention a $199/month plan.
Differentiators
Technology
Customers
Competitors
ReadySetLaunch · Jul 2026
Case study describing the customer pain Boton solves, early validation signals, and the hybrid model of AI automation plus human accountant review.
Nexo · Mar 2026
Describes Botón’s evolution from Hero into an AI accounting product for SMBs in Latin America, including invoice processing, transaction classification, reconciliation, and real-time financial statements.
Boton LinkedIn · Oct 2025
Company post explaining Boton as AI accounting software that replaces traditional tools and uses SAM to process invoices, bank, and card transactions daily.
Boton LinkedIn · Sep 2025
Company post mentioning a public plan price of $199/month and positioning SAM as the autonomous AI agent helping customers save time and money.
La Prensa Panamá · Jul 2022
Early coverage of Hero, the company that later became Boton, including the founders, Y Combinator acceptance, and initial traction with expense capture and corporate cards.