Trella acquired local rival Trukto to expand its Egyptian trucking marketplace and strengthen its market position.
SourceTrella is a platform that connects shippers to carriers. Trella…
Public company, workplace, funding, and market signals
Egypt-based digital freight marketplace and logistics platform that connects shippers with carriers/truckers across Egypt, Saudi Arabia and the UAE; public profiles cite 2018 as the founding year, while the company says it launched in March 2019.
Primary product
Digital freight marketplace / logistics platform for load creation, carrier matching, pickup, tracking, documentation and payment management.
Founded
2018
Headquarters
Cairo, Egypt
Team size
100-150
Work style
Flexible
Industry
Transportation, Logistics, Supply Chain and Storage
Sub-industry
Digital freight marketplace / B2B trucking platform
Offices
0 jobs at Trella
Check back later for new openings
Business model
Stage
Series A / growth
Total raised
$64.8M
Latest round
Debt Financing · Jul 2025
Latest amount
$4.2M
Leadership
Co-Founder & CEO
Co-Founder & COO
Co-Founder & CTO
Co-Founder & Head of Launch
Ahmed Elsayed
Head of Operations
Talha Rehman
Head of Commercial
Pauline Harb
Head of Strategic Projects and Process Excellence
Mission-driven and community-first, with explicit values around merit over hierarchy, speed over perfection, learning from failure, persistence, and celebrating wins; the company emphasizes global diversity and offices used for collaboration and socializing.
Work style
Flexible
Compensation
No public salary bands or compensation framework were found; public career pages emphasize benefits, flexibility, and internal growth rather than published pay ranges.
Benefits
Pricing
Transparent pricing / marketplace pricing; exact fees are not publicly disclosed.
Differentiators
Technology
Customers
Competitors
Estimated revenue
USD 1M-$10M (public LinkedIn estimate; exact estimate around USD 5M)
Estimated monthly visits
9.8K
Traffic estimate as of Jul 2026
Trella acquired local rival Trukto to expand its Egyptian trucking marketplace and strengthen its market position.
SourceTrella decided to wind down its Pakistan business and stop taking new orders there amid macroeconomic turmoil; core operations in Egypt, Saudi Arabia and the UAE continued.
SourceWamda · Jun 2023
Wamda reported a $3.5 million investment from Avanz Capital Egypt; the article also reiterated Trella's 2018 founding and operations in Egypt, Saudi Arabia and Pakistan.
Bloomberg · Apr 2023
Bloomberg reported Trella planned to wind down its Pakistan business amid macroeconomic turmoil and exit a difficult market while retaining operations elsewhere.
Wamda · Oct 2022
Wamda reported Trella secured $6 million in debt funding backed by ALMA Sustainable Finance and the U.S. International Development Finance Corporation to support operations in Pakistan and Egypt.
The National · Jul 2021
The National reported a collaboration between ExxonMobil Egypt and Trella to improve trucking productivity, efficiency and shipment tracking, and listed shippers using Trella such as Coca-Cola, Maersk, Mondi, Henkel, Orascom and Cemex.
Reuters · Jun 2021
Reuters reported Trella raised $42 million in equity and debt, with Maersk Growth co-leading the equity portion alongside Raed Ventures; the company said it had previously raised about $1 million.