Scentbird acquired Drift, a car and home fragrance brand, expanding beyond its core fragrance subscription business.
SourceScentbird is a luxury fragrance subscription service.
Public company, workplace, funding, and market signals
Scentbird is a New Jersey–based fragrance subscription and discovery company that lets customers try designer and niche perfumes/colognes in 8 mL, 30-day vials before buying full bottles. It combines DTC subscription commerce with pop-culture/IP collaborations and a broader beauty/lifestyle brand portfolio.
Primary product
Monthly perfume/cologne subscription service with 8 mL, 30-day fragrance vials
Founded
2013
Headquarters
Somerset, New Jersey, USA (official corporate address)
Team size
51-200
Work style
Remote
Industry
Retail
Sub-industry
Fragrance subscription / beauty e-commerce
Offices
8 jobs at Scentbird
Business model
Stage
Venture - Series Unknown
Total raised
$23.4M
Latest round
Venture - Series Unknown · Nov 2023
Latest amount
$820K
Leadership
Founder & CEO
Chief Operating Officer
Chief Marketing Officer
EVP Business Development & Merchandising
Chief Technology Officer
Investors
Remote-first and globally distributed, with a 'Nest' branding, emphasis on creative/innovative talent, and explicit inclusive hiring language. Public posts describe collaboration across many time zones and a strong focus on flexibility and work-life balance.
Work style
Remote
Compensation
Public job postings mention competitive base compensation; some roles also mention bonus programs, PTO, WFH flexibility, and for U.S. roles 401(k) match plus health and FSA benefits. No public salary bands were found in the sourced material.
Benefits
Pricing
Monthly subscription starting around $16.95/month, with first-month promotional pricing and optional add-ons / a la carte drops
Differentiators
Technology
Customers
Competitors
Estimated revenue
~$20M-$30M (third-party profile estimate; later media reported >$100M in 2024)
Estimated monthly visits
8.5M
Scentbird acquired Drift, a car and home fragrance brand, expanding beyond its core fragrance subscription business.
SourcePR Newswire · Jun 2026
Announces the Love Island Eau de Parfum launch, a Scentbird-exclusive collaboration tied to Love Island USA and Love Island UK.
WWD · May 2026
Says Scentbird serves more than 1 million subscribers, carries 1,000+ fragrances, uses ScentMatch AI, and has collaborated with major retailers and entertainment IP.
PR Newswire · Mar 2026
Announces Scentbird’s partnership with RuPaul’s Drag Race Season 18 and the Yasss Queens! collection.
PR Newswire · Mar 2026
Announces an official Twilight Eau de Parfum collaboration with Lionsgate, facilitated by IMG Licensing.
Modern Retail · Dec 2025
Explains Scentbird’s shift toward IP-led collaboration strategy, notes Drift acquisition, and says the company generated over $100M in annual revenue as of 2024.