Cuanto Blog · Nov 2024
Launch/update post for the improved Mercadito marketplace, explaining how sellers can get discovered by product search and how the marketplace adds an additional promotional commission.
Building the operating system for Latin America's internet creators
Company research
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Overview
Cuanto is a Panama-based, YC-backed mobile commerce platform for Latin American merchants and creators. It lets users launch an online store quickly, share payment links via social channels, manage inventory/deliveries/discounts, and use a pay-per-sale model rather than monthly fees. Public sources conflict on the exact founding year and some funding-round labels, but the company is clearly active and focused on social commerce, payments, and merchant tooling.
Primary product
Mobile-first online store, payment-link, and merchant management app
Founded
2017
Headquarters
Panama City, Panama
Team size
1-10
Industry
IT Services and IT Consulting
Sub-industry
mobile commerce / e-commerce payments software
Offices
Panama City, Panama
San Francisco, California, United States
Business model
pay-per-sale transaction fees
payment processing
merchant software platform
recurring payment facilitation
Funding
Stage
seed stage
Total raised
$1.6M
Latest round
Pre-Seed · Mar 2019
Latest amount
$1.4M
Jun 2019
Mar 2019 · Y Combinator
Mar 2019 · Y Combinator
People & investors
Leadership
Co-Founder & CEO
Co-Founder & CPO
Co-CEO & Co-Founder
Risk and Fraud Prevention
Ramón Fábrega
Founding Engineer
Dan Westgarth
Advisor and Investor
Maria Del Mar Rodriguez Zogby
Founding Designer
Work & culture
Mission-driven and LatAm-focused, with an emphasis on helping physical entrepreneurs become online creators through fast setup, no-code tools, financial inclusion, and practical experimentation.
Product & market
Pricing
No monthly fee; pay-per-sale pricing with card transaction fees (Panama: 4.9% + $0.35, Costa Rica: 4.9% + ₡225), plus optional recurring-payment support and some add-on delivery/fulfillment charges.
Differentiators
- —Store setup in under 5 minutes
- —mobile-first business management
- —sell via WhatsApp, Instagram, TikTok, email, SMS, Facebook, and YouTube
- —no monthly fees or contracts
- —local payment methods for Panama and Costa Rica
- —recurring payments/subscriptions available
- —merchant marketplace / Mercadito discovery layer
- —inventory, delivery, discounts, ratings, and automated post-sale emails
Technology
Next.js
React
Vercel
Plausible
Google Analytics
Amplitude
Google Tag Manager
Twilio Segment
Cloudflare
Google Ads
Google Marketing Platform
DoubleClick Ad Exchange
AdSense
TypeDream
Notion
Google Fonts
Typekit
Bitly
YouTube
Customers
La Caldera
Yassy Duque
Café Castelara
I Love Panama Chocolate
Little J's
Divina Al Natural
Snack with Adri
Gym Vibe
LilaClay
Alma Minimalista
Competitors
Poq
Sibill
PayMongo
Scale & contact
Estimated revenue
$2M-$3M annually
Estimated monthly visits
37.3K
Traffic estimate as of Jun 2026
Latest news
Cuanto Blog · Oct 2024
A marketing-oriented post offering a content plan and guidance for sellers creating social content.
Cuanto Blog · Aug 2024
Explains recurring payments/subscriptions in Cuanto and use cases for creators, educators, food sellers, and services.
Cuanto Blog · May 2024
Argues that sending customers to WhatsApp can cost sales and recommends linking directly to a Cuanto store or product page.
PanamericanWorld · May 2019
Early press coverage of Cuanto's Y Combinator acceptance, product direction, and fundraising momentum.
Jobs and careers at Cuanto
0 jobs at Cuanto
No open positions
Check back later for new openings