Cuanto Blog · Nov 2024
Launch/update post for the improved Mercadito marketplace, explaining how sellers can get discovered by product search and how the marketplace adds an additional promotional commission.
Building the operating system for Latin America's internet creators
Public company, workplace, funding, and market signals
Updated Jul 30, 2026
Cuanto is a Panama-based, YC-backed mobile commerce platform for Latin American merchants and creators. It lets users launch an online store quickly, share payment links via social channels, manage inventory/deliveries/discounts, and use a pay-per-sale model rather than monthly fees. Public sources conflict on the exact founding year and some funding-round labels, but the company is clearly active and focused on social commerce, payments, and merchant tooling.
Primary product
Mobile-first online store, payment-link, and merchant management app
Founded
2017
Headquarters
Panama City, Panama
Team size
1-10
Industry
IT Services and IT Consulting
Sub-industry
mobile commerce / e-commerce payments software
Offices
0 jobs at Cuanto
Check back later for new openings
Business model
Stage
seed stage
Total raised
$1.6M
Latest round
Pre-Seed · Mar 2019
Latest amount
$1.4M
Jun 2019
Mar 2019 · Y Combinator
Mar 2019 · Y Combinator
Leadership
Co-Founder & CEO
Co-Founder & CPO
Co-CEO & Co-Founder
Risk and Fraud Prevention
Ramón Fábrega
Founding Engineer
Dan Westgarth
Advisor and Investor
Maria Del Mar Rodriguez Zogby
Founding Designer
Investors
Mission-driven and LatAm-focused, with an emphasis on helping physical entrepreneurs become online creators through fast setup, no-code tools, financial inclusion, and practical experimentation.
Pricing
No monthly fee; pay-per-sale pricing with card transaction fees (Panama: 4.9% + $0.35, Costa Rica: 4.9% + ₡225), plus optional recurring-payment support and some add-on delivery/fulfillment charges.
Differentiators
Technology
Customers
Competitors
Estimated revenue
$2M-$3M annually
Estimated monthly visits
37.3K
Traffic estimate as of Jun 2026
Cuanto Blog · Nov 2024
Launch/update post for the improved Mercadito marketplace, explaining how sellers can get discovered by product search and how the marketplace adds an additional promotional commission.
Cuanto Blog · Oct 2024
A marketing-oriented post offering a content plan and guidance for sellers creating social content.
Cuanto Blog · Aug 2024
Explains recurring payments/subscriptions in Cuanto and use cases for creators, educators, food sellers, and services.
Cuanto Blog · May 2024
Argues that sending customers to WhatsApp can cost sales and recommends linking directly to a Cuanto store or product page.
PanamericanWorld · May 2019
Early press coverage of Cuanto's Y Combinator acceptance, product direction, and fundraising momentum.